Manchester Metropolitan University

Degree level: Undergraduate

Fashion Marketing

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

BSc (Hons) Fashion Marketing equips students with the essential skills needed for a career in this exciting field of fashion. The increasingly competitive world of fashion relies on good marketing strategies to succeed. Students from this course will learn all aspects of fashion marketing in a global and circular economy. From a small business start-up, to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations and self-directed study choices. Marketing teams plan and design all communication between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular emphasis on the circular economy, and the influence that sustainable business models have on the environment and on the relationship with the customer. Underpinning this is a thorough knowledge of the fashion industry, the product development process, and the local/global socio-economic influence on fashion and the marketing message. Students will gain an understanding of how profit can be maximised through successful marketing strategies, including PR, digital marketing, fashion blogging, global strategies and developing new brand identity. FEATURES AND BENEFITS

  • Manchester and beyond – Our network spans the globe, and includes placements, collaborations and live briefs from partner universities, workshops and design studios in China, India, Japan, Norway, Australia, France and beyond.
  • Collaborative spirit – Work with students from across the Fashion Institute on inter-disciplinary projects, honing essential creative skills needed for the growing creative economy.
  • Cutting-edge facilities – Make use of our dedicated workshops and Mac suites with industry-standard software, all staffed by our helpful and knowledgeable technical support team.
  • Your personal brand – develop your professional profile with specialised units to prepare you for work experience and employment.

Course details


How to apply

You can no longer submit a new application for courses starting in 2022.

If you already have a 2022 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.

Application codes

Course code:
FMK1
Institution code:
M40
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

GCSE grade C/4 in English Language or Level 2 Functional Skills English pass and GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics pass


Unistats information

Operated by the Office for Students
83%
Student satisfaction
84%
Employment after 15 months (Most common jobs)
92%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

For more information on fees, please visit: https://www.mmu.ac.uk/study/undergraduate/course/bsc-fashion-marketing/september-2022/#fees
Fashion Marketing at Manchester Metropolitan University - UCAS