BSc (Hons) Fashion Marketing will equip students with the essential skills needed for a career in fashion marketing. The increasingly competitive world of fashion relies on good marketing strategies to succeed. The curriculum emphasis of this course is the development and application of key marketing theories and covers all aspects of fashion marketing in a global and circular economy. From a small business start-up to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations, and self-directed study choices. Marketing teams plan and design all communications between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular emphasis on the circular economy, and the influence that sustainable business models have on the environment and on the relationship with the customer. Students will learn about interactive fashion marketing, digital marketing, artificial intelligence, personalised fashion marketing, micro-influencers, sustainability, and user-generated content. Underpinning this is a thorough knowledge of the fashion industry, the product development process, and the local/global socio-economic influence on fashion and the marketing message. FEATURES AND BENEFITS
- Manchester and beyond – Our network spans the globe, and includes placements, collaborations and live briefs from partner universities, workshops and design studios in China, India, Japan, Norway, Australia, France and beyond.
- Collaborative spirit – Work with students from across the Fashion Institute on inter-disciplinary projects, honing essential creative skills needed for the growing creative economy.
- Cutting-edge facilities – Make use of our dedicated workshops and Mac suites with industry-standard software, all staffed by our helpful and knowledgeable technical support team.
- Your personal brand – Develop your professional profile with specialised units to prepare you for work experience and employment.
How to apply
You can no longer submit a new application for courses starting in 2023.
If you already have a 2023 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
GCSE grade C/4 in English Language or Level 2 Functional Skills English pass and GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics pass
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Fees and funding
No fee information has been provided for this course