University of Wales Trinity Saint David

Degree level: Undergraduate
Awarded by: University of Wales Trinity Saint David (Prifysgol Cymru Y Drindod Dewi Sant)

Creative Advertising BA (Swansea College of Art)

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Course summary

If you’re looking for a dynamic, inspirational and wildly imaginative degree course where you’ll be creating a vast variety of advertising solutions, then you need to be studying Creative Advertising at Swansea College of Art UWTSD. Our art and design course attracts innovative and highly original individuals who are interested in communication by every means possible. Advertising thrives on diversity and change because it is intrinsically connected to popular culture from all around the world. To accommodate this, our teaching comes from a position of exploration, as well as traditional craft. We teach our students to explore a growing variety of media channels, such as TV commercials, short-form videos, social media, digital animations, motion graphics, websites, radio, smart speakers, posters, billboards, branding, apps, blogs and public relations. Our students do this by creating exceptional ideas informed by their very own strategic insight. Our Creative Advertising course embraces digital transformation to ensure our students are thought leaders in the subject. At the very forefront of this dynamic change are digital avatars, influencers, voice activation, facial recognition, augmented reality and artificial intelligence. We connect these technological innovations to the traditional advertising crafts of storytelling, art direction, graphic design, typography, photography, illustration and copywriting. With a mix of these skills, our students achieve great things. To succeed in Creative Advertising, you need to be energetic, passionate, wildly enthusiastic and full of brave new ideas. If you are, then please get in touch, as we’d love to meet you.

Course details

Modules

Year One – Level 4 Advertising Environment (20 credits; compulsory) Contemporary Challenges: Making a Difference (20 credits; compulsory; Graduate Attributes Framework module) Copy and Type (20 credits; compulsory) Learning in the Digital Era (20 credits; compulsory; Graduate Attributes Framework module) Visual Studies 1 (10 credits; compulsory) Visual Studies 2 (10 credits; compulsory) Ways of Perceiving (10 credits; compulsory) Ways of Thinking (10 credits; compulsory). In year one, we help you develop the foundations of your creative, digital, technical and analytical skills. We start with the basics and build on these through carefully structured approaches that will give you the craft skills expected in industry. The 'Advertising Environment' and 'Copy and Type' modules will help you to take those first steps into developing your own distinctive creative approach. Lectures and workshops also include instruction in Adobe Creative Suite design programmes on industry-standard Mac computers. We also include advertising and marketing strategies to ensure your ideas are not only exceptional, but effective as well — an essential ingredient of every advertising campaign. The modules in Contextual Practices will help you to understand art and design history and theory, which will help you develop your own creative work in a broader cultural and philosophical context. Year Two – Level 5 Changemakers: Building your Personal Brand for Sustainable Employment (20 credits; compulsory; Graduate Attributes Framework module) Changemakers: Creativity and Value Creation (20 credits; compulsory; Graduate Attributes Framework module) Digital Advertising (20 credits; compulsory) Integrated Advertising (20 credits; compulsory) Research in Context (10 credits; compulsory) Research in Practice (10 credits; compulsory) Visual Enquiry 1 (10 credits; compulsory) Visual Enquiry 2 (10 credits; compulsory). This is where we get industry savvy. In year two we focus on contemporary advertising approaches and platforms. Digital Advertising and social media are introduced, and new technologies are explored through Integrated Advertising. This will give you the opportunity to explore non-traditional advertising platforms as part of a 360-degree campaign approach. You will be encouraged to develop your creativity through audio and visual experimentation and risk-taking. It is in year two that we bring in more clients and professionals to set the challenges and keep you up to date with current industry trends. You will also continue to develop your understanding of art and design culture and theory in the Contextual Practices modules, and start exploring your own particular interests in preparation for the third year. Year Three – Level 6 Advanced Creative Enquiry (20 credits; compulsory) Graduate Portfolio (60 credits; compulsory) Independent Project (40 credits; compulsory; Graduate Attributes Framework module). In the year three Graduate Portfolio, you will embark on self-directed projects which will culminate in your final end-of-year degree show. This is your optimum opportunity to explore and develop your creative skills. You get to showcase your areas of interest and display your unique approach to problem-solving and content creation. Negotiation is key, not only with staff, but also with your very own clients; we also expect you to take the lead by being original and relevant. These Personal and External (client-driven) projects form a large part of your third year. At this level of study, some of our students also embark on internships. As part of third-year study we also encourage students to enter the annual D&AD New Blood student competition. Students get to choose a brief for a major brand and enter this international contest. We have an excellent track record in this competition and our successful students have received great industry accolade for their achievements.

Assessment method

Assessment is carried out through coursework, both written and practical. There are no exams on this course. Students are formatively assessed throughout a module, and summative assessment takes place at the end of a module before the end of the semester. Here are some of the teaching and learning methods used throughout the course: Informal Tutorials These tutorials are held on a regular basis and across all levels of study. In Year 1, each student sees and discusses their work with a member of staff, and likewise in Year 2. Third and fourth-year students tend to work more independently but benefit from weekly timetabled tutorials. We ensure that every student in Year 3 has a tutorial with at least one member of the academic staff each week. We pride ourselves on the fact that students can see staff as regularly as they may require, so there is the opportunity to organise additional tutorials as and when needed. Vivas These take place three times in your third year of study, with at least two members of staff. During these sessions, you will be required to present your practical and conceptual development, future intentions and the possible outcomes you may be considering or working towards. The viva provides an opportunity to highlight both weaknesses and strengths, and to monitor progress. Written feedback is provided afterwards to help you recognise areas for improvement and potential areas for further investigation. Group critiques These are held on a regular basis, across all levels during the lecture sessions. They provide an excellent opportunity for students to share and exchange ideas with their peers in a structured manner, in addition to receiving valuable input from staff. The sessions help build confidence in establishing your own ‘creative voice’. Informal & Formal presentations The nature of presentations varies according to level: in Year 1 informal presentations are introduced in the first semester in order to help students gain confidence in talking about their work to peers and staff. It is also usually part of the assessment process at the end of each project. Year 2 students are expected to give more formal presentations as part of each module. In Year 3 a formal presentation and Q&A session is part of the final assessment of your Graduate Portfolio work. Exhibiting work At the end of the third year of study, every student is required to participate in a public-facing exhibition of their work. This takes place at a location in Swansea and is organised by the year group. The course also selects students to exhibit at D&AD New Blood in Shoreditch, London every year. This provides a national and global showcase for students at the event is visited by, and supported by, some of the most reputable agencies in the UK and further afield. There are also further opportunities throughout the course for year groups to exhibit project work through bespoke exhibitions.


How to apply

Application codes

Course code:
CAV1
Institution code:
T80
Campus name:
Dynevor, Swansea
Campus code:
V

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

EU £9000 Year 1
England £9000 Year 1
Northern Ireland £9000 Year 1
Scotland £9000 Year 1
Wales £9000 Year 1
Channel Islands £9000 Year 1
International £13500 Year 1

Additional fee information

Our students have access to a diverse range of equipment and resources which, in most cases, are sufficient to complete their programme of study. We provide the basic materials necessary for students to develop their practical work within our extensive workshop and studio facilities. However, it is likely that art and design students will incur some additional costs to extend their investigation of their personal practice. For example, purchasing their own specialised materials and equipment, joining in optional study trips, and printing. Students are expected to bring their own personal art and design equipment with them when they commence the course. We can advise on the correct equipment needed for your programme of studies and signpost appropriate suppliers if you wish to purchase essential items before or during your studies. A basic art and design kit will cost approximately £100 but you may well already have much of the equipment required, so check with us first. Also, although we have extensive dedicated digital design studios (PC and MAC) for you to undertake your coursework, you may wish to bring your own digital devices and we advise that you check with us first before making a purchase. Depending on distance and duration, optional study visits can vary in cost from approximately £10 to visit local galleries and exhibitions to £200+ for overseas visits – these costs cover things such as transport, entry to venues and accommodation and are normally reduced rates for our students.
Creative Advertising BA (Swansea College of Art) at University of Wales Trinity Saint David - UCAS