Course summary
The Applied Business (Marketing) programme is designed to give you the skills and knowledge needed to succeed in today’s competitive business world. Whether you’re interested in retail management, consultancy, or working with SMEs and start-ups, this course equips you with the tools to develop effective marketing strategies in real-world settings. Throughout the programme, you will learn key marketing solutions and how to implement them in various types of businesses, from multinational corporations to local communities. You will explore areas such as buyer behaviour, market research, and digital marketing, all while building strong business management skills. By working on live projects, you will gain practical experience, enhancing your understanding of strategic marketing and how to address modern challenges. Our course prepares you for roles in marketing across many sectors, including the public, private, and third sectors. You will develop the ability to manage and improve the customer experience, understand branding and partnership marketing, and master the use of integrated marketing communications. You will also learn how to measure the effectiveness of campaigns and integrate technological innovations to stay ahead in a fast-changing environment. With a focus on career progression, the course helps you build a strong foundation for leadership roles in marketing. The skills you gain will make you highly valuable in today’s job market. Delivered online, the programme offers a flexible and engaging learning experience. You’ll have access to tailored learning activities and exclusive video content, all while being supported by industry experts. This approach ensures you graduate with both the academic and practical skills to succeed. By the end of the programme, you will be prepared to enter the workforce with marketing expertise that can help you stand out. Whether your goal is to work for a global company or contribute to a small business, this degree will set you up for success. Ducere Global Business School.
Modules
The Applied Business (Marketing) programme emphasises enquiry-based learning. Students actively engage in exploring real-world marketing challenges, with a focus on developing critical thinking, creativity, and problem-solving skills. Our approach combines academic theory with practical, hands-on learning, ensuring graduates are well-prepared for the fast-evolving marketing landscape. Year 1 In the first year, you will explore the fundamental concepts of marketing and its role in business. Modules include marketing principles, consumer behaviour, and market research. You’ll gain an understanding of how marketing has adapted to the digital world while developing practical skills like creating marketing strategies, customer analysis, and market segmentation. Business Model Development (20 credits) Fundamentals Of Entrepreneurship (20 credits) Fundamentals Of Management (20 credits) Fundamentals of Marketing (20 credits) Fundamentals of Project Management (20 credits) Managing Money and Finances (20 credits) Year 2 The second year builds on foundational knowledge, focusing on digital marketing and integrated marketing communications. You’ll learn to use digital tools and platforms effectively, develop strategies for customer engagement, and explore new trends in the digital economy. This year emphasises hands-on projects, applying what you’ve learned to real-world marketing challenges. Corporate Responsibility (20 credits) Design Thinking (20 credits) Digital Business and Disruption (20 credits) Digital Marketing (20 credits) Managing Employee Relations (20 credits) Managerial Communication (20 credits) Year 3 In the final year, you will study marketing strategy and planning at a strategic level, focusing on how to position brands, enter new markets, and compete globally. You’ll also engage in big data analysis and competitive market positioning, developing advanced skills to measure and improve marketing performance. The year culminates in the design of a comprehensive marketing plan for a real organisation. Big Data (20 credits) Competitive Market Positioning (20 credits) The Global Economy (20 credits) Management Strategy (20 credits) Marketing Strategy and Planning (20 credits) Organisational Change (20 credits)
Assessment method
Assessment methods vary from module to module but you can expect a range of assessments including, reports, presentations and analyses. Assessments combine academic rigour with authentic “real-world” tasks that demonstrate a student’s ability to meaningfully apply their knowledge and skills.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 88 points
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Wales Trinity Saint David
College Road
Carmarthen
SA31 3EP