Course summary

Start building towards a career in event management with our Events Management course. This innovative and on-trend programme, taught in the heart of the UK’s second city, will give you the skills, experience and insights to develop a career in this growing area. Combining theory and practical application the course will draw heavily from practising event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitisation, and experiential and client management. Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations), this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers. The President of Genting UK, Paul Willcock, describes the course as “an exciting and innovative degree that provides exceptionally strong pathways into our industry”. Professional Placement Year This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies. The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course. Please note that fees are payable during your placement year. For details, visit the course page on the Birmingham City University website.