Birmingham City University has opted into the TEF and received a Silver award.
Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link. Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world. You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences. On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning. Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences. The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be. You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring. You will benefit from close tutor support and form strong partnerships with our staff. They are all marketing experts who have had successful careers, and they’ll share their experience and marketing know-how with you. For full details, visit our website.
The below typical core and elective modules should offer guidance on the modules you can expect to study: Contemporary Advertising, Digital Marketing Strategy, International Marketing, Marketing Strategy and Planning, PR Planning, Social Marketing, Sustainable Marketing.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Curzon Building Campus
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
Acceptable qualifications for entry onto the top-up degree: - 240 credits in a business related field. An overall module average of 55% in first and second year. Transferring students would need to have completed all the relevant modules already studied at levels 4 and 5 on our degree course. A transcript of modules studied will be required. - HND: Overall Merit profile for external applicants and Franchise applicants, the HND must be in a relevant subject area. - ABE Advanced Diploma: Must be in a relevant subject area. At least grade B in two module. - Foundation degree: Must be in a relevant subject area. 240 credits of appropriate prior learning must be achieved (120 credits at level 4 and 120 credits at level 5) and minimum of 55% overall must be achieved. GCSE English Language and Maths grade 4 or above or equivalents is also required. Must have been achieved at the point of enrolment. Acceptable equivalents considered in lieu of GCSE mathematics or English language at grade C: - City and Guilds Level 2 Certificates in Adult Numeracy/ Adult Literacy - Functional Skills/ Essential Skills level 2 Maths and English - Key Skills level 2 Application of Number and Communication
Additional entry requirements
English language requirements
|IELTS (Academic)||with no less than 5.5 in any level|
Fees and funding
|Northern Ireland||£9250||Year 1|