The MSc Marketing is designed for non-business graduates who want to pursue a career in this area. This programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors. You will gain a sound knowledge of the principles of marketing. Most importantly, you will develop an understanding of consumer behaviour in relation to individuals and organisations. We will also ensure that you gain the technical and personal skills necessary to pursue your future career. The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice. The course has many value added features including but not limited to: real-life learning through our live industry consultancy project, ‘International Marketing Works’; high-calibre industry collaboration; research excellence; skills-based teaching.
Core classes: Strategic Marketing Management; Consumer Behaviour; International Marketing Research; Brand Management & Strategy; Marketing Works: Group Consultancy Project; Dissertation Skills Elective classes: Destination Marketing Management; Managing Tourism Resources; International Services Marketing; Contemporary Consumers; Export Marketing; Integrated Marketing Communications; International Culture & Heritage Marketing; Sports Marketing in a Global Context; Retail Marketing Management; Customer-Led E-Marketing
Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.
Second-class Honours degree or non-UK equivalent qualification in a non-marketing discipline. A business degree may be considered, provided it does not contain significant marketing components.
Fees and funding
Additional fee information