Discover what it takes to build companies, recognisable brands and valuable connections in a fast-moving industry on this online Business & Marketing course. Learning from tutors with real experience, you’ll develop a future-focused toolkit to get a head start in the world of business. You’ll learn about digital marketing, market-research, data analysis, brand development, leadership and strategic operations– all underpinned by a conscious focus on civic responsibility and corporate sustainability. You’ll also develop in-demand professional skills that are highly sought after by employers. You’ll hone your project management abilities on website design, event promotion activities and social action plans, all while exploring ethical considerations such as sustainable practice and individual wellbeing. Taking on challenges with a diverse network of peers, you’ll gain valuable team-working experiences that mirror production environments; collaborating across disciplines and responding to client briefs. You will: Build your understanding of business operations and sector challenges Develop market research and data analysis skills to deliver effective business and marketing strategies Hone vital team-working skills by collaborating on projects with peers Develop an ethical approach to your professional practice, exploring sustainability within company culture, events and marketing Build a network of contacts to promote and grow your entrepreneurial ideas Gain the leadership skills needed to build a career in business and marketing
Over the course of this degree, you will learn how to build real brand value in an ever-evolving consumer marketplace. You’ll gain a strategic understanding of professional and commercial contexts, business operations, marketing techniques and ethical approaches within industry. You’ll learn to carry out effective research and how to interpret data, enabling you to make informed business and marketing decisions. You’ll also develop your critical reflection, problem-solving, team-working and leadership skills. Stage One Learn the foundations of marketing and develop key business skills. In stage one, you'll consider wellbeing and sustainability and develop a set of skills and attributes relevant to professional practice. You'll also work on a website project as part of a team. Modules Wellbeing & Professional Development Introduction to Market Research and Marketing Sustainable Practice Web Design Project Stage Two At stage two, you'll dig into data analysis, explore audience behaviour and consider brand-building principles. You'll focus on B2B marketing, while delivering a collaboration project with students from other Falmouth courses and a separate digital marketing project. Modules Datalab, Decision Making & Consumer Behaviour Intelligent Brand Building B2B & Marketing in Digital Environments Collaboration Stage Three You'll explore strategy and strategic approaches while developing your leadership and entrepreneurial skills. You'll research, devise and deliver a final digital marketing project as the culmination of your learning. Modules The Arts of Strategy & Ethical Leadership Future Skills Social Action Business Plan Final Project The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader
The Business & Marketing BSc online degree employs a variety of assessment strategies over the course of the year. These can include Individual and group industry reports, presentations and pitches, critical evaluations, case studies, marketing strategies, portfolios, responses to briefs, project outcomes and reflective essays. Your summative (final) assessments occur at the end of each module, usually at the end of the study block. You may also have interim formative assessments part way through a module as well. These assessments help ensure that you remain on track with your work. You'll receive written and/or verbal feedback on all your assignments throughout the year. At the end of the module, you'll receive detailed feedback in written form. You'll be able to check in with your online tutor to discuss your progress and ask any questions you have about your course.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- Penryn Campus
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Points of entry
The following entry points are available for this course:
- Year 1
If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. Through the award of international scholarships, we aim to support academic enrichment by encouraging diversity and excellence at Falmouth. For details of our international scholarships, and how to apply for them, please visit our website at www.falmouth.ac.uk.
If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply. Please contact our Applicant Services team before applying, for advice regarding your individual experience and eligibility. If you are an international applicant and require a Student visa to study in the UK, you must have a recognised English language test approved and vouched for by the University at the appropriate level. Our Applicant Services team can help you with any general questions you may have about study visas or suitable language tests. For more specific advice, we recommend you also consult UKCISA http://www.ukcisa.org.uk/
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
No fee information has been provided for this course