Modules

Each module on this course is worth a certain number of credits. In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits. What you'll study: Year 1: Core modules: -Business Accounting – 20 credits -Business Operations and Systems Management – 20 credits -Consumer Insights – 20 credits -Discovering the Business Professional – 20 credits -Managing People in Organisations – 20 credits -Marketing Principles and Practice – 20 credits. Year 2: Core modules: -Business Venturing – 20 credits -Marketing Communications – 20 credits -Marketing Research Project – 20 credits. Optional modules: -Business Analysis and Decision Making – 20 credits -Digital Marketing and Social Media – 20 credits -Event Planning and Marketing – 20 credits -Managing Product Portfolios – 20 credits -People Resourcing and Talent Management – 20 credits. Year 3: Core modules: -Strategic Management and International Management – 20 credits -Strategic Marketing in a Global Environment – 20 credits. Optional modules: -Business Consultancy – 20 credits -Business to business marketing – 20 credits -Critical Entrepreneurship Study – 20 credits -Dissertation – 40 credits -International Financial Management – 20 credits -Operations Strategy and the Supply Chain – 20 credits -Project Management for Enterprise – 20 credits -Work Based Learning – 40 credits. Placement year: Boost your employability by taking an industry-based work placement year with a relevant organisation, with support from our Business and Law Placement Office, the Careers and Employability Service and our Global Engagement Office. Alternatively, you can study abroad and enrich yourlanguage skills through a study abroad sandwich year. This is a Connected Degree. We're the only university that gives you the flexibility to choose when to take a work placement. Take it after your 2nd year, before returning to finish your studies. Or after your final year, connecting you into the workplace. If you're not sure if or when to take your placement, don't worry. You'll have plenty of time to settle into your studies and explore your options before making your choice. Changes to course content. We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies. Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.