Course summary

Convert your creative ideas into business success and use the power of design and innovation in a corporate context. This MA Design Management will teach you how to understand, manage and oversee the process of design in all aspects of business, providing you with a huge range of career opportunities. You will explore the effective use of design in a business context, encompassing product design, process design, service design and brand design. You’ll gain an understanding of the whole design management cycle, from the identification of market trends and use of research to inform the design process, through to branding, marketing, after-sales and product recycling. The programme is taught by academics with industry experience and research expertise, including specialist knowledge of the relationship between design and finance, and design and law.They’ll help you develop original ideas to negotiate and co-create with designers, marketers, financiers, lawyers, and clients.