Turn your ideas into powerful advertising campaigns with impact. This Creative Advertising course will help you become an imaginative and media-savvy advertising professional. Learning in a studio environment that mirrors real industry practice, you’ll plan and develop creative campaigns that respond to mock briefs set by partner agencies for brands such as Peloton, Starbucks and Seasalt. The learning by doing approach of the Creative Advertising degree means that you’ll graduate with a standout portfolio to showcase your ideas and strategic thinking. You’ll have the chance to interact with guest speakers and network with industry professionals who often offer paid internship opportunities to our top students. Students have interned at global agencies, including Sky Creative, Ogilvy London, McCann Central, Accenture Song, Iris Worldwide, and We are Social. From the first year of the course, you’ll have the opportunity to visit advertising and marketing agencies across the UK and showcase your work at industry awards like D&AD New Blood in London and the South West Design + Digital Student Awards in Bristol. You will: Build a portfolio of work that showcases your skills in advertising, brand strategy and marketing. Work on real brands and pitch ideas to our industry partners and alumni, who offer paid internships, valuable advice or mentoring Learn to use behavioural science and psychology to design creative campaigns that drive social change, with the chance to see your campaign idea selected for development. Have the opportunity to network with advertising and marketing guest speakers, getting inspiration and feedback Collaborate with students from other courses and hone your teamworking skills Gain practical knowledge of how to establish a real business or go freelance. Creative Advertising BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.
Through this career-focused Creative Advertising degree, we'll help you become an imaginative, enthusiastic and future-focused advertising professional. You’ll learn to generate and pitch innovative ideas for a range of digital platforms, including social media, digital ads, games, podcasts, radio and print. You’ll also learn how to utilise emerging technologies in the creative process, such as using AI programmes like ChatGPT and Midjourney for idea generation, pitching and creating mock-ups. Year one: In your first year, you’ll be introduced to the fundamentals of advertising and marketing communications. Through workshops, tutorials and studio-based activities, you’ll build skills in art direction, copywriting, planning, pitching, and creative problem solving. You’ll also have the chance to visit advertising and marketing agencies in London, gaining an insight into how creative agencies operate and the key steps involved when developing an advertising campaign. Modules: Copywriting Creative Problem Solving Design and Art Direction Adland Agency Life Strategy and Planning Year two: This year is all about applying your skills from year one. You’ll progress beyond ad creation to multimedia, multichannel campaigns. You’ll take a deeper dive into what makes a brand and practice important marketing and research skills like data collection and analysis. You’ll learn to use behavioural science and psychology to drive social change. Responding to a live brief set by a charitable body, you’ll have the opportunity to pitch to industry and see your campaign idea go into production. You’ll hone your teamworking skills and deploy your visual and written skills for different media, as well as reflect on the implications and impact of new media. Modules: Media Lab Brand Creation Behaviour Change for Good Campaigns Global Creators Year three: You’ll be responsible for finding your own placement, with support from the Employability Team. Choosing this option will enhance your industry experience and skills while studying. How you’ll study during your placement year You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. Year four: Your final year is all about creating a career-launching portfolio. Supported by tutors, you’ll tackle real industry briefs and enter global competitions like D&AD New Blood in London. You’ll complete a final-year integrated marketing communications project accredited by the Chartered Institute of Marketing (CIM) and sharpen your professional and self-employment skills, empowering you to start your own business or freelance journey. Modules: Final Year Project - Development Advanced Campaigns Final Year Project - Showcase (CIM accredited) Final Portfolio The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
Assessment is based on a combination of: 100% of your assessment will be coursework. Practice-based modules will be assessed on the presentation of visual work, including sketchbooks to show process Theory-based modules will be assessed on a mix of written reports or illustrated essays In the final year, you’ll be assessed on your final year project and your portfolio - culminating in an exhibition of your final-year work.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. Through the award of international scholarships, we aim to support academic enrichment by encouraging diversity and excellence at Falmouth. For details of our international scholarships, and how to apply for them, please visit our website at www.falmouth.ac.uk
If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply. Please contact our Applicant Services team before applying, for advice regarding your individual experience and eligibility. If you are an international applicant and require a Student visa to study in the UK, you must have a recognised English language test approved and vouched for by the University at the appropriate level. Our Applicant Services team can help you with any general questions you may have about study visas or suitable language tests. For more specific advice, we recommend you also consult UKCISA http://www.ukcisa.org.uk/
Additional entry requirements
English language requirements
|An (IELTS) Academic minimum score of 6.0 overall is required, with a minimum of 5.5 in Reading, Writing, Speaking and Listening
|A minimum of Trinity ISE II with Distinction in all four components is required.
|Cambridge English Advanced
|A minimum on the Cambridge English scale of 169 is required
|A minimum score in the Pearson Academic Test of English of 55 overall is required, with a minimum of 51 in all four components.
If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening
English language support at Falmouth
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
No fee information has been provided for this course