Course summary
The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals. In the QS World University Rankings: Masters in Marketing Rankings 2022 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 15th in the world overall, 3rd in the UK and 7th in the world for employability. Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include:
- Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals
- Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.
- Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.
- Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices.
- The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.
- Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.
Modules
Compulsory modules: Marketing strategy and planning; big data-marketing analytics; retailing and omnichannel management; CRM and customer experience; marketing consultancy project; digital marketing; accounting for marketing managers; sales management; B2B customer and key account management; marketing communications; managing brands; research, insight and statistics.
Assessment method
Taught modules 60%, MSc thesis project 40%
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Market Research Society
Entry requirements
We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a: - first or a second class UK honours degree in a relevant discipline, or - international degree - equivalent of UK qualifications Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with 5 years' relevant work experience. If you are an international student you will need to provide evidence that you have achieved a satisfactory test result in an English qualification. The minimum standard expected from a number of accepted courses are as follows: IELTS - 6.5; TOEFL - 92; Pearson PTE Academic - 65; Cambridge English Scale - 180; Cambridge English: Advanced - C; Cambridge English: Proficiency - C.
Fees and funding
Tuition fees
| EU | £29670 | Year 1 |
| England | £14740 | Year 1 |
| Northern Ireland | £14740 | Year 1 |
| Scotland | £14740 | Year 1 |
| Wales | £14740 | Year 1 |
| International | £29670 | Year 1 |
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Sponsorship information
20% Scholarships for all successful UK applicants - Cranfield School of Management is offering all successful UK applicants for our full-time master’s courses, starting in September 2022, a scholarship to cover 20% of their course tuition fee. In order to be considered, you need to show both aptitude and ability for the subject applied for. All eligible applicants will have this scholarship applied at the point of accepting their offer. If you have any questions about this funding opportunity please call +44 (0)1234 758181 or send an email to [email protected]. https://www.cranfield.ac.uk/som/funding/cranfield-scholarships
Provider information
Cranfield University
Cranfield
Bedford
MK43 0AL