Marketing Communications (Taught)

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Course summary

This course gives students a core grounding in marketing whilst developing a marketing communications specialism and is of particular interest to professionals in the creative sector. Designed for those already working in marketing, this course helps students gain the skills and insight needed to take that vital step up the ladder or move into a specialist role.

Modules

Contemporary marketing practice; strategic marketing planning; principles of marketing communications; marketing analytics; research methods for marketing; digital marketing; corporate communications; dissertation research methods.

Assessment method

Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.

Entry requirements

Applicants need a good Honours degree (minimum 2.2) from a recognised higher education institution or equivalent from a recognised overseas institution, or have a qualification such as the Advanced Certificate in Marketing, a BTEC or HND and have 3 years' management experience. Applicants whose 1st language is not English are required to meet the UK Border Agency and Universities minimum English language requirements, such as the International English Language Test (IELTS) 6.5 overall with a minimum of 5.5 in all components.