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Course summary

Marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment, and there is an increasing need for graduates in this area to have an in depth understanding of the role of digital marketing, data analytics and targeting. Our integrated Marketing with Advertising and Digital Communications degree has been designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, and increasingly online world. The degree starts off with an introductory year into marketing and the digital world, which will equip students with the foundational knowledge they need to explore the discipline in-depth in subsequent years. Our course equips you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. You can enhance your employability further by undertaking a placement year. Based in the capital city, you will benefit from LSBU Business School’s links and connections.


Foundation Year • Apps and Applications • Academic Development • Business Communication and Culture • Problem-solving for business • Data-handing for Business and Marketing • Introduction to Marketing Year 2 • Principles of Marketing • Marketing in a Digital World • Finance & the Economy • The Discovery Project • Management and Organisations • Data for Decision Making. Year 3 • Understanding the Consumer • Your Marketing Career • Integrated Contemporary Communications • Media Relations • Creative Advertising and Media Planning. Option: Students can choose 1 option from: The Digital Economy OR Managing the Customer Experience OR Fundamentals of Project Management Year 4 (Placement option) Year 5: • Managing Products and Brands • Promotional Media and Campaign Strategies • Marketing and Digital Marketing Strategy & Planning • Applied Project. Option: Students can choose 1 option from Strategic Market Channels OR Social Responsibility & Ethics OR Contemporary Issues in Digital Marketing OR Volunteering

How to apply

Application codes

Course code:
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LSBU Main Site - Southwark Campus
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Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

International applicants

English Language Requirements for International and EU Applicants: IELTS 6.0 (the minimum score required in each skill area is 5.5) or TOEFL IBT 80 ( the minimum score required in each skills areas are: Reading 18, Listening 17, Writing 17, Speaking 20) or Pearson Test of English Academic 52 (the minimum score required in each skill area is 51)

Entry requirements

Qualification requirements

Applicants must hold 5 GCSEs A-C including English and Maths, or equivalent (reformed GCSEs grade 4 or above).

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

Read fees and funding information at
Marketing with Advertising and Digital Communications (with Foundation Year) at London South Bank University - UCAS