Course summary
With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this MSc you’ll learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.
- This course is designed to keep you at the forefront of modern marketing practices and will equip you with an advanced knowledge of in digital marketing strategy and planning.
- Build the skills to bridge the gap between theoretical knowledge and its practical application in business situations with hands-on experience through practical workshops and real-world projects working alongside industry professionals on genuine digital marketing campaigns.
- Work with real projects, real firms, real challenges, real skills and competencies and build your skills ready to succeed in this increasingly competitive sector.
Modules
Core modules:
- Leadership and Management Essentials
- Research Methods for Decision Making
- Digital Marketing, Relationship Marketing and CRM
- Analytics and Databases
- Branding and Marketing Communications
- Marketing and Strategy
- Social Media Practice
- Corporate Governance and Ethics.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
International applicants
The University of Plymouth has a dedicated International Student Advice (ISA) service who will support you from the day you accept an offer at the University, right through to graduation. They will offer help and advice so you can get the most out of your studies, and your time in the UK, visit www.plymouth.ac.uk/student-life/services/international-students/international-student-advice for more information. You can apply for one of our postgraduate courses directly using our online application form. For details on how to apply, and to access the online application form, please visit www.plymouth.ac.uk/international/how-to-apply/international-students-postgraduate-applications. Once you have applied, your conditional offer letters will also be sent to you by email, so be sure to enter your current email address on your application and to check this email regularly. You'll need your unconditional letter, and the Confirmation of Acceptance for Studies (CAS) that we'll send you, when applying for your student visa to the UK. A minimum £2,000 tuition fee deposit will be required before we'll send you the CAS. We're a licenced Sponsor under the Points Based System. To comply with our duties as a Sponsor, we're required to check other aspects of your application in addition to your academic achievements, for example any previous studies, financial status and your immigration history in the UK. For course entry requirements (inc English requirements) please refer to the specific page for the course you are interested in (www.plymouth.ac.uk/study). A recognised English language qualification (e.g. IELTS) would be required or successful completion of one of the University's pre-sessional English Language courses. Check our country pages to find out more about application from your specific home country www.plymouth.ac.uk/international/study/international-students-country-guides. If you have any questions please contact [email protected]
Entry requirements
A good honours degree, first or second class, or equivalent, in any discipline. * If English is not your mother tongue 6.5 IELTS with a minimum of 5.5 in any element in a secure English language test. * Plymouth University offers pre-sessional English language courses if you do not have this. * We welcome students from a broad range of disciplines who are keen to place their undergraduate discipline knowledge into the context of digital and social media marketing.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | With 5.5 in all elements. |
Full details of English Language requirements can be found on our website.
English Language Requirements
https://www.plymouth.ac.uk/international/how-to-apply/english-language-requirements
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
For all information about tuition fees, please visit our fees and funding pages at www.plymouth.ac.uk/study/fees
* Fees are correct at the time of publication and may be subject to change.
Provider information
University of Plymouth
Drake Circus
Plymouth
PL4 8AA