This degree is designed to develop your digital marketing knowledge and business skills as a way to start building your career as a professional marketer and manager. Abertay’s BSc (Hons) Digital Marketing and Business Management lies within the School of Business, Law and Social Sciences. There is a digital marketing skill shortage. In this programme, you will develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning. You will learn about different markets, how to manage customer relationships and communicate brand strategy effectively. An understanding of business decision making and its functions and challenges, alongside real life opportunities to develop these skills will make you a highly effective operator in this field. Digital marketing and business management are subjects closely entwined. You will learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. This degree is predominantly about computer facilitated marketing and differs from its sister programme, Marketing and Business Management, which focuses more on the sociological understanding of marketing (or customers). This is a highly practical programme. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons. Marketing degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business managment, accounting and marketing. As you progress, you can remain on marketing or add a subject specialism. Aside from Business Management, there is also a subject specialisms in Events Management. Abertay is ranked: • UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide) • UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021) • UK Top 10 - Student Satisfaction (National Student Survey 2020)
Year 1 core modules (subject to change over time) - ANF101 Introduction to Accounting; BMT103 Managing People & Ideas; BMT107 Introduction to Marketing; SOC103 Sociology of Media. You will also be required to select one option and one elective module. For detailed module information please check our website.
Assessment varies substantially across modules. Some modules, particularly where there is professional accreditation, have more traditional assessments such as exams. However, where we can, we like to vary the types of assessment. Therefore students can expect to create presentations, videos, posters, reports, research outputs, practical exercises, strategic papers, design processes or products and so on. As the programme has multiple options, students will be able to experience a wide range of assessments.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- Abertay Campus
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Standard Qualification Requirements
Applicants should have National 5/GCSE English and Maths at grade C/4 or equivalent. Higher Applications of Maths at grade C accepted.
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
We may make you an offer at the minimum entry grades if you meet the criteria.
Please click the following link to find out more about minimum qualification requirements for this course
English language requirements
We look for applicants to have achieved an overall IELTS score of 6.0 with no individual test lower than 5.5. Some degrees have higher requirements - refer to the 'entry routes' tab of each degree for more detail.
List of English Language Requirements
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Republic of Ireland||£9250||Year 1|
|Northern Ireland||£9250||Year 1|
Additional fee information