Explore the value of digital media in marketing communications and develop a command of cutting-edge digital media practices and communications that will enable you to be innovative, strategic, and creative in your own practice. Why study BA (Hons) Marketing Communications with Digital Media at BU?
- Gain specialist digital practice skills including, social media marketing, digital content creation and digital analytics
- Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
- Co-create academic and professional research with staff including consultancy projects for industry clients
- At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
- Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV. You’ll be career-ready with 96% of our Marketing Communication graduates in employment or further study after 15 months. (source DiscoverUni 2022).
During the Foundation Year, you will study Academic & Professional Practice | Collaborative Communication Project | Media & Current Debates | Media Work. As part of the Degree, you will study Principles of Marketing & Marketing Communications | Academic & Professional Practices for Marketing Communications | Contemporary Debates in Marketing Communications | Digital Essentials | Consumer & Stakeholder Insights | Integrated Marketing Communications | Digital Consumers | Digital Media Practices | Media Planning | Content Creation | Research Principles and Practice | Brands & Branding | Digital Data Insights | Digital Futures | Academic or Consultancy Dissertation
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|
Additional fee information