University of Stirling

Degree level: Undergraduate

Retail Marketing

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Retailers lead economies: Some of the most powerful organisations within economies are retailers. Retailers influence what people buy: Two thirds of all decisions of what to buy are made at the point of sale. Retailers dominate marketing: Retailers have taken over marketing leadership from manufacturers. Retailers lead innovation and change: Sophisticated customer relationship programmes, multi-channel promotional and marketing; merchandising systems, online sales and flexible supply chains. Retailing is a large and diverse industry that contributes significantly to the overall economy, as well as something that we as consumers experience regularly as part of our everyday lives. Understandably, the retail industry attracts a lot of attention from governments, the media and consumer groups. The sector is a major employer with over 2.9 million people currently working in retailing, equating to 11% of the total workforce. The retail sector is constantly met with new challenges; the growth of the internet, new forms of technology and consumer demand. As a result, retailers need managers with the necessary skills to tackle and meet these challenges. The wide-ranging experience of Stirling’s Institute for Retail Studies (IRS) academics and their links with the retail industry ensures that the retail marketing degree is practical and up to date with trends in the retail industry. This degree course provides a solid foundation in the general principles of industry, management, marketing, human resources and organisations. Students will also develop extensive knowledge and skills in consumer behaviour, marketing, international business, logistics and related subjects. Some of the topics covered in the retail modules include: • Retailers’ responses to changes within the external environment• The impact of the Internet for retailers and shoppers• Shopping behaviour and consumption choices • The cultural challenge of internationalisation • Designing an effective store layout • Effective buying and visual merchandising strategies • Strategy formulation, monitoring and control • Retail branding and communications • Dealing with clients through consultancy projects. As part of the course you may have the opportunity to take part in a student exchange. The IRS has exchanges with a number of Universities throughout Europe, the USA, Canada, Hong Kong and Singapore.

Course details

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3
  • Year 4

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Year 2 entry – Three-year honours SQA Advanced Highers ABB GCE A-levels ABB IB Diploma 35

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6Obtain IELTS 6.0 with 5.5 minimum in each skill or equivalent.

If you don’t meet the entry requirements there are English language courses which can help you prepare for your degree:

English language requirements

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

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Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Fee rates have still to be confirmed for the 2023/4 Academic Session. To view the fee rates for last session, please review on our website:
Retail Marketing at University of Stirling - UCAS