Course summary
Acquire the business context and tools needed to make best use of digital channels, and understand how customers and prospective customers communicate with firms online. You'll discover how to apply the key building blocks of successful digital strategies, and learn more about measuring marketing performance, digital, social and integrated communications, and strategic management. For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-digital-marketing
Modules
Sample modules may include: Career and Professional Development Digital Marketing International Strategic Management Marketing Communications: Digital, Social and Integrated Market Research Check our website for more details about the course structure.
Entry requirements
Minimum 2:1 or the equivalent from an internationally recognised university (any discipline). IELTS: 6.5 with no component below 6.0 in any sub-skills IELTS with pre-sessional English: 6.5 with no component below 5.5 in each of the four sub-skills
Fees and funding
Tuition fees
| Republic of Ireland | £13800 | Whole course |
| EU | £22900 | Whole course |
| England | £13800 | Whole course |
| Northern Ireland | £13800 | Whole course |
| Scotland | £13800 | Whole course |
| Wales | £13800 | Whole course |
| Channel Islands | £13800 | Whole course |
| International | £22900 | Whole course |
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Reading
Whiteknights House
PO Box 217
Reading
RG6 6AH