Course summary

Why an Integrated Foundation Stage? An Integrated Foundation Stage starts your degree studies with a year spent learning the skills required to progress onto a full honours degree. Alongside an introduction to Marketing, you will develop valuable study skills, communication, team work and problem-solving techniques which help to build your confidence and prepare you for the rest of your course. Why Marketing? Our Marketing degree prepares you for a successful career as you design effective marketing solutions for real-world campaigns. You’ll explore subjects such as customer behaviour, marketing principles and the global business environment, before specialising in areas to match your own interests and career ambitions. You can pursue one of our suggested course routes in digital marketing or marketing management, or choose your own individual combination of modules. Graduation from a suggested course stream will even give you eligibility to apply for Associated Membership of the Chartered Institute of Marketing (CIM), recognised by major employers. You’ll learn in the new state-of-the-art School of Business and Technology at our Oxstalls campus, giving you access to facilities including a consumer behaviour lab, to technology such as body scanners and to world-leading marketing simulation software, BrandPRO. This will help equip you with the knowledge and skills to utilise modern-day marketing practices including the innovative management of virtual online stores. As well as drawing on the expertise of experienced lecturers, you’ll benefit from placement opportunities and the chance to build entrepreneurial knowledge and practical employment skills, working on live projects and engaging with real businesses through The Growth Hub, also based at our Oxstalls campus. Why University of Gloucestershire? At University of Gloucestershire, we’ve been encouraging students to meet every ambition since 1847. Join us and you’ll benefit from a wide range of courses and professional-standard facilities in the beautiful, dynamic surroundings of Cheltenham and Gloucester. Our vibrant and tight-knit community is alive with ideas. Become part of University of Gloucestershire and enjoy a diverse range of sports clubs, societies and activities whilst making friends for life and securing valuable professional connections. Our ambition is boundless. Experienced lecturers promote a real-world ethos and treat our students as more than just a number. Alongside our strong support system, guest speakers, networking events and influential partnerships will help you prepare for life after graduation, whether that be in a successful career in your field or onto further study. Students never tire of finding inspiration here in the unique county of Gloucestershire – innovation and bravery thrive here. Cheltenham and Gloucester offer the best of city and country living, with the rolling hills of the Cotswolds paired with vibrant nightclubs and stunning parks in the bustling town and city centres. After the course Your story doesn’t end with us at graduation. We support our graduates to balance purpose with ambition, and 96% of University of Gloucestershire graduates are in work or further study within six months of completing their course*. *Graduate Outcomes Survey published 2023 and based on 2020/21 leavers. Experience an open day Book yourself a place at a University of Gloucestershire open day at www.glos.ac.uk/BookAnOpenDay. Our open days have been designed to inform you, inspire you, and help you make the right decision about your next step. It’s your chance to see the university for yourself, get a real insight into what we're about and meet your potential course tutors and lecturers. Our friendly student ambassadors will also be on hand to show you round your campus. To find out more information about this course, visit www.glos.ac.uk/OurCourses, email us on [email protected] or call 03330 14 14 14.