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Course summary

The MA in Creative and Media Enterprises was the first in the UK to examine the business of creativity by focusing on the special relationship between creativity, strategic management and cultural entrepreneurship. The course facilitates an entrepreneurial and strategic approach to managing creative business, people and ideas across the creative and media industries. Course overview In this programme you will be invited to develop your understanding of creative organisations, teams, value creation, and markets within the global creative economy. We encourage you to consider a creative approach to management and a managed approach to creativity, which can then be applied to a range of scenarios and industries. You will also develop your understanding of intellectual property and its strategic and regulatory significance within the creative and media industries. This course will invite you to critically reflect on the theories and ideas that shape industry practice, and help you to tackle the real challenges of running a creative business.


Core modules

  • Major Project
  • Creativity and Organisation
  • Managing Intellectual Property
  • Research Design
Optional modules Optional modules can vary from year to year. Example optional modules may include:
  • Marketing and Markets
  • Cultural Entrepreneurship
  • Media, Policy and Markets
  • Developing Audiences for Cultural Organisations
  • Managing Creativity for Sustainable Development
All students will take one optional module. There are five core modules, which also includes a course specific applied management module. The bespoke applied management module for this MA is ‘Creative Business Project’. This module gives you the opportunity to apply your learning in practice- or industry-related contexts. Read more about the MA in Creative and Media Enterprises on the Centre's website

Assessment method

  • All coursework
  • Written assignments come in a variety of forms: essays, case studies, evaluations, reports, proposals, portfolios and business plans
  • Group presentations and tasks, and creative and practical projects
- A major project (written dissertation of 12,000 words) on a research topic of your choice

Entry requirements

**Minimum requirements** 2:i undergraduate degree (or equivalent) in a related subject. **English language requirements** You can find out more about our English language requirements. This course requires the following: - Band B - IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above. **International qualifications** We welcome applications from students with other internationally recognised qualifications. For more information, please visit the international entry requirements page. **Additional requirements** There are no additional entry requirements for this course. However, we may ask applicants to write a short essay, attend an interview or respond to a set of questions.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Please visit the University of Warwick website for the tuition fees for postgraduate courses:
Creative and Media Enterprises at University of Warwick - UCAS