University of Huddersfield

Degree level: Undergraduate

Business and Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Why Business and Marketing? Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both areas that could prove invaluable in the private or public sector. How will you learn? You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions.

  • The marketing modules on the course provide you with the fundamental principles of marketing. We will look at marketing content and communications, consumers and how to work with these. And we’ll take a wider view to see how marketing fits into the business environment.
  • The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance.
  • In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience.
At Huddersfield we always aim to look ahead – after all, we were the first to introduce marketing as an undergraduate degree. You’ll find our Business and Marketing course is equally forward-thinking. By focusing on the latest developments, we aim to give you a good start in your chosen profession. What subjects will you cover? You’ll explore subjects such as Understanding Global Dynamics, Consumers and Consumption, Responsible Business and Management, Strategy and Business Transformation. Professional links and accreditations Chartered Institute of Marketing (CIM) - http://www.cim.co.uk/ Our links with the CIM, the key professional organisation for the marketing industry, give students access to a range of marketing industry events and guest speakers. The marketing course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications. This accreditation is reviewed on a regular basis.

Course details

Modules

Year 1 Core modules: ASPIRE 1 Marketing and Society Creative Marketing Communications Principles of Marketing Understanding Global Dynamics Understanding Business Analytics Year 2 Core modules: ASPIRE 2 Business Research Skills Consumers and Consumption Services Marketing Developing Creative Marketing Content Managing People Year 3 (Optional placement year) The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad Final year Core modules: ASPIRE 3 Creative Consultancy Project Responsible Business Strategy and Business Transformation Option modules: Choose either: Management Dissertation Or, Choose two from a list which may include: Global Events and Festivals International Marketing Marketing for Small Business

Assessment method

Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Students with a relevant HND from other universities or colleges are usually eligible to join Year 2 of the full-time course. If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages - https://www.hud.ac.uk/international/where-are-you-from/ Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

http://www.hud.ac.uk/undergraduate/howtoapply/entry-requirements/


Unistats information

Operated by the Office for Students
53%
Student satisfaction
85%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

EU £15000 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £15000 Year 1

Additional fee information

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see Fees and finance - http://www.hud.ac.uk/undergraduate/fees-and-finance/ If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - http://www.hud.ac.uk/international/tuition-fees/ Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.

Sponsorship information

Please see our website for full details of the scholarship http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/

Business and Marketing at University of Huddersfield - UCAS