Why Business and Marketing? Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both areas that could prove invaluable in the private or public sector. How will you learn? You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions.
- The marketing modules on the course provide you with the fundamental principles of marketing. We will look at marketing content and communications, consumers and how to work with these. And we’ll take a wider view to see how marketing fits into the business environment.
- The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance.
- In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience.
Year 1 Core modules: ASPIRE 1 Marketing and Society Creative Marketing Communications Principles of Marketing Understanding Global Dynamics Understanding Business Analytics Year 2 Core modules: ASPIRE 2 Business Research Skills Consumers and Consumption Services Marketing Developing Creative Marketing Content Managing People Year 3 (Optional placement year) The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad Final year Core modules: ASPIRE 3 Creative Consultancy Project Responsible Business Strategy and Business Transformation Option modules: Choose either: Management Dissertation Or, Choose two from a list which may include: Global Events and Festivals International Marketing Marketing for Small Business
Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Students with a relevant HND from other universities or colleges are usually eligible to join Year 2 of the full-time course. If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages - https://www.hud.ac.uk/international/where-are-you-from/ Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.
Please click the following link to find out more about qualification requirements for this course
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Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
Additional fee information
Please see our website for full details of the scholarship http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/
University of Huddersfield
Course contact detailsVisit our course page
Huddersfield Business School - Admissions
+44 (0)1484 472956
Student Recruitment Team
+44 (0)1484 472625