Course summary
Through looking at case studies, you will learn how introducing new technologies inside an organisation affects its structure, the working relationships between people, the power dynamics and the way data is exchanged. You will examine how new technologies can create resistance to change, disrupt business operations, and allow for the creation of unintended consequences. You will see how failed technological transformation projects have even led to bankruptcy for some businesses. You will gain an understanding of the relationship between an organisational system and its environment, so that you can realise the potential of future technologies for an organisation. You will apply systems thinking to analyse problematic situations in different ways. These are skills you can continue to use throughout your career and as you move into more senior positions. You will also learn how to Identify the organisational challenges created by disruptive digital technologies, but also to realise the opportunities of harnessing such technologies and their transformative power for your organisation Analyse, interpret and visualise data for decision-making in your organisation Perform digital analyses on social media data for the classification of online customer behaviour Set up cyber-awareness programmes within organisations and improve resilience in the face of cyber-security threats
Modules
You study the following compulsory modules. Disruptive Technologies in the Digital Economy (30 credits) You will explore how digital technologies can lead to failures and unintended consequences for organisations, but also, how technology can enable organisations to achieve a meaningful digital transformation and compete in the context of the digital economy. You will review the latest technologies, such as 3D printing, blockchain, quantum computing and artificial intelligence, and their wider implications in business and society. You will also start to think through technology in a systems theoretical manner and develops critical thinking around digital assets. This is essential as new technologies change frequently and managers need to approach them carefully. More critically, as businesses rely more and more on technology and the protection of digital assets becomes critical for their uninterrupted operation, you will concentrate on the cybersecurity challenges that organisations face. Information Management and Visualisation (30 credits) You will explore information management principles in the context of business decisions, with an emphasis on information visualisation. This creates hands-on opportunities to reflect on data principles and the key distinction between data and information. How can managers move from the different possibilities that data create in order to generate meaningful information in a business context? These explorations are done through specialised software like Tableau or Mathematica but no coding will be required. You will take a management approach to information, so you can reflect critically on the value of data in business, understand the impact of data, and explore different forms of data manipulation and visualisation. Customer Led Disruption in a Digital Era (30 credits) Every single organisation is vulnerable to disruption caused by changes in the way that customers behave, what they demand and what they value. You will focus on the customer, how their behaviour is increasingly shaped by digital technology, and how to build deep unique insights to transform businesses and gain sustainable competitive advantage. You will explore how innovative digital disruption is often led by customer demand and changing needs. Tools will be used to create sophisticated segmentation analysis using demographic, behavioural and psychological data, mapping customer journeys online and offline to define and develop transformative business opportunities. You will explore the impact of online communities and key opinion leaders (including influencers) through analysis of social media, forums and dark social data. You will develop an understanding of how to analyse this data, some of which may be owned by different departments in an organisation. You will also examine some of the ethical challenges and legal frameworks which are essential in handling sensitive information. Digital Strategy & Innovation (30 credits) On this module, you will broaden your perspective on different types of innovation, to help you develop and evaluate digital transformation strategies. You'll examine the challenges of implementation process, including identifying stakeholders, beneficiaries and end-users of the implementation process in an organisation where complexity reigns. You will also review prominent perspectives (theories) on adoption and diffusion studies. You will explore how organisational members make sense of digital innovation and how they can oversee the implementation and adoption of technology in a complex organisational environment. Organisations have many different stakeholders with different professional backgrounds, experiences, motivations, capabilities and underlying rationalities. How can we bring those together? Dissertation (60 credits)
Assessment method
All assessment for the course is based on coursework and submitted online. Your performance on the course will be assessed through a range of methods including: ongoing tutor and peer feedback practical work, including group projects and discussion forums written work, including case studies, reports and essays
How to apply
International applicants
If you require a student visa to study or if your first language is not English you must provide acceptable evidence of your English language proficiency level. This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. See other accepted English language proficiency qualifications. If your English currently does not reach the required standard, you may be interested in our pre-sessional English Language programmes. Visit your country page to find out more about entry requirements.
Entry requirements
A minimum 2.2 Bachelor Honours degree or international equivalent. Since this is a conversion MSc, previous subject matter experience is not required. As technology affects all industries, candidates can come from a variety of subject backgrounds and industry domains A current detailed CV with your application highlighting relevant professional and/or personal experience A personal statement of around 300-500 words. Click here for details of what should be included One professional or academic reference If your application does not meet the standard entry requirements, you may be asked to attend a short online interview with the Programme Director. On the basis of this interview, and provided that sufficient work experience offsets formal requirements, the Programme Director will make a recommendation to the Faculty about your acceptance into the programme.
Fees and funding
Tuition fees
| EU | £10300 | Year 1 |
| International | £10300 | Year 1 |
| England | £10300 | Year 1 |
| Northern Ireland | £10300 | Year 1 |
| Scotland | £10300 | Year 1 |
| Wales | £10300 | Year 1 |
| Channel Islands | £10300 | Year 1 |
| Republic of Ireland | £10300 | Year 1 |
Additional fee information
All fees are subject to change.
Provider information
University of Hull
Admissions Office
Cottingham Road
Hull
HU6 7RX