Event Management requires many different skills and you will cover a wide range of approaches to the subject. From the initial planning to on-the-day delivery, you'll build the theoretical knowledge and practical skills needed to deliver successful events. You will learn to manage different types of events, how to design events, how to manage people, how to promote your event through marketing expertise, and how to build your own events business. We’ll also investigate how events can contribute to the growth and regeneration of their host regions and consider the responsibilities businesses have to the wider community. We will prepare you for your chosen career by hosting guest lectures from industry specialists, taking you on site visits and by giving you chance to work on live briefs. We understand the need for you to develop your own personal brand identity, so we will work with you to enhance your career potential on areas such as creating a strong digital CV. York is a great setting to gain experience of event management. Events like the Ebor Festival, the Tour de Yorkshire, Aesthetica Short Film Festival, The Yorkshire Fringe and The Great Yorkshire Show are right on our doorstep. We have partnerships with organisations throughout the city and the region and you will have plenty of opportunities to put what you learn into practice and gain real industry experience. Special features Accreditation by the Chartered Management Institute (CMI) giving you a professionally recognised qualification (Level 5 Diploma in Management and Leadership) alongside your degree Throughout the course there is regular opportunity to engage with a range of practising managers, organisations, employers and entrepreneurs and take part in work related experiences and internships Year in industry All of our business students have the option of adding in a year in industry and / or a semester of studying abroad with one of our partners to their course. A year in industry gives students fantastic experience and is attractive to potential employers. This normally takes place after the second year of the course and extends the course duration by one year (15% of the standard tuition fee is chargeable). Study Abroad normally takes place for a semester of the second year of the course and doesn’t extend the course duration as credits achieved abroad count towards your degree. You don’t need to decide whether you would like to take either of these options until after you have started the course with us.
Modules Compulsory modules: Practising Responsible Business Behaviours: This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics and the role of the state or of supra-national organisations. Principles of Marketing: The aim of this module is to provide students with the knowledge of the theory and operations related to marketing. The ability to recognise and meet customer needs is an important factor in the success of organisations, whether they be in the public, private or voluntary sector. This module provides an understanding of how organisations can identify and address the needs of internal and external stakeholder. It also introduces specific marketing concepts like the marketing mix with a focus on the 4P’s. Students will be exposed to the wider understanding of the definition of marketing, the role of marketing, its functions and different concepts which can aid a marketing practitioner with a focus on the application and adaptation of the marketing theory. The Global Events Industry: This module provides students with knowledge of the key underpinning concepts within the events industry. Students will develop an understanding of key terminology events and develop an awareness of how the determinants of demand has changed. Students will gain an understanding of the way events organisations work within the sector and will be exposed to the legal, social, economic, political, technological, and ethical issues facing events operating in a global environment. Students will gain insight into what skills, knowledge, and competencies are required in order to find work or operate effectively within any of these sectors. Business analytics and the Blockchain: The aim of this module is to give you a practical grounding in the skills and techniques necessary to conduct data analytics and anticipate the effects of the blockchain on both short- and long-term strategy. The module introduces the blockchain and the scope of the blockchain industry. Basic statistical models are introduced in this module. As future business leaders, students will learn to understand blockchain, explore blockchain trends, investigate the market disruptions caused by technology and the impact of blockchain in industries worldwide. The module is designed to get you over the basic hurdles you will face when beginning to learn the data analytics and management techniques, and will cover some of the basic tasks that you face as a data analyst and will put you in a position to extend your knowledge of applying your analytical techniques. Event Planning and Development: This module will introduce students to event planning and advance these skills to investigate planning a small-scale event. Students will research and plan for an event to a specified budget. The module will explore event planning models and the processes behind planning and staging a successful event. Health, Safety and risk implications on events will be explored and solutions discussed. Financial Concepts and Planning: This module aims to develop students understanding of the financial environment. It will look at key sources of information for decision makers and look at the decision maker’s needs. Students will gain an understanding of the key statements in published financial accounts and how to analyse and interpret the information presented. It will also look at key information for financial decision makers inside organisations.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- York St John University
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
- Year 4
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|
Additional fee information
York St John University
Lord Mayor's Walk
Course contact detailsVisit our course page
01904 876 598