The BA (Hons) Business and Marketing degree at Lincoln is designed to provide students with a firm grasp of the principles of business and marketing. Students are encouraged to explore the theoretical and practical context of business and develop a marketing specialism. Rapid technological advancements are levelling the playing field with regards to marketing, a sector that now recognises innovation and creativity as elements that are just as important as, if not more so than, a large marketing budget. Throughout this degree, students have the opportunity to become familiar with the international business environment, identify marketing opportunities and develop an understanding of how to overcome the challenges of reaching mass and niche audiences. Modules are designed to enable students to gain the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme and students have the opportunity to develop digital skills from the first year.
This degree aims to introduce core business concepts and builds on this foundation throughout the course. In the final year, students may choose from a wide variety of business modules to reflect individual interests. Lectures are designed to give an overview of current issues and debates within the discipline. Some are delivered by visiting practitioners who provide 'live' case material and offer students access to industry contacts and careers advice. The additional year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those who choose to undertake a Professional Practice year are not required to pay tuition fees for that year, but will be required to pay their travel, accommodation and general living costs. Those students who are unable to undertake or choose not to participate in the Professional Practice year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project. Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award. For the most up to date module information, please visit the course page for this programme on our website. Some programmes provide you with the opportunity to focus your study in a particular area through optional modules. Timetabling arrangements may limit the availability of some optional modules to some students. As the options often reflect staff research interests, they may alter over time due to staff availability.
The way students will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples. Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Lincoln (Main Site)
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications. We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
English language requirements
In addition to meeting the academic requirements, Overseas students will also be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. Please visit our English language requirements page for a full list of the English qualifications we accept: https://www.lincoln.ac.uk/home/studywithus/internationalstudents/englishlanguagerequirementsandsupport/englishlanguagerequirements/
If you have studied outside of the UK, you can find more information about the wide range of international qualifications we accept by visiting our entry requirements and your country page:
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Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|