1May
UndergraduateCourse summary
Football is a multi-billion-pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications. There are also huge organisations intrinsically linked to the football industry, who spend billions of pounds on sponsorship and advertising in football. Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing. You will plan, implement and evaluate digital marketing plans for an industry organisation. You will be taught in lectures and participate in seminar debates, with academic support via UCFB’s virtual learning environment. Assessments combine practical web development with the academic rigour of market research, consumer segmentation and audience selection. The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world. The Foundation Year will provide students with an understanding of a range of concepts and models related to understanding and managing people, work and behaviour in national and international football related organisations, including the influence of marketing, sources of finance for different commercial purposes and political landscape of the game.
Modules
Foundation Year Modules: Skills for Learning, Mental Wealth, Research Project, Contemporary Issues in Sport, Managing Football Operations and People, Introduction to Business and Management (Sport and Football) Year 1 Modules: Understanding the Business of Football, Principles of Marketing, Integrated Marketing Communications, Understanding Sports Fan Behaviour, Data Analytics, Industry Competencies (Mental Wealth) Year 2 Modules: The Organisation and Market of World Football, Theory of Digital Marketing, Research Methods, Practice of Digital Marketing, Stadium and Event Organisation, Industry Readiness (Mental Wealth) Year 3 Modules: Strategic Management, Football Brand Management, Professional Project, Global Marketing Management, Industry Engagement (Mental Wealth)
Assessment method
A range of assessment types are used across this course, as appropriate to each module. Assessment is predominantly continuous, employing items that will include academic essays, reports, presentations, portfolios, reflective writing, as well as practical broadcast outputs. Applied assessment tasks are used as far as possible to enable students to link theory with practice, thereby assessing knowledge and understanding alongside practical study-specific skills and key industry skills. Students with disabilities and/or particular learning needs should discuss assessments with the Course Leader, Module Leader and Seminar Leaders to ensure they are able to fully engage with all assessment within the course.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Foundation
International applicants
Our access to an International Licence is currently being reviewed. This means we are unable to accept applications for anyone who requires a student visa to study in the UK as we cannot issue Confirmation of Acceptance for Studies (CAS). If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact [email protected].
Entry requirements
Qualification requirements
UCAS Tariff - 64 points
GCSE/National 4/National 5
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | A minimum of 5.5 required in each specific band. |
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| Channel Islands | £9250 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| EU | £14950 | Year 1 |
| International | £14950 | Year 1 |
Additional fee information
Accommodation – as students are required to attend face-to-face classes as part of their course, they are expected to arrange their own appropriate living accommodation. Advice and the student housing application form are available through our website. Weekly accommodation costs range from £195 to £256.
In some instances, optional Employability and Career Planning activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges or STATS qualifications). Students will be notified of the details of any additional costs in advance of any such sessions running.
Stationery equipment – paper and pens are required. Costs will vary dependent on individual student choice.
Books, journals and periodicals – books will be available to access in the UCFB and UEL libraries. If students with to purchase books they can do so but this is not a requirement.
Printing – printing credits are required to print documents on UCFB sites. Copies are 5p for black and white and 15p for colour.
Students are expected to be in possession of a scientific calculator throughout their degree.
Other additional costs will vary depending on a student’s individual needs.
Sponsorship information
UCFB has a range of scholarship and bursary options to help with the cost of studying and to encourage students to embrace their time at UCFB and graduate with more than just their university degree. Please see https://www.ucfb.ac.uk/ for information on tuition fees and funding opportunities at UCFB, including our Undergraduate Scholarships and Bursaries scheme.
Provider information
UCFB
University Campus of Football Business,
Wembley Stadium
Brent
HA9 0WS