Football is a multi-billion-pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications. There are also huge organisations intrinsically linked to the football industry, who spend billions of pounds on sponsorship and advertising in football. Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing. You will plan, implement and evaluate digital marketing plans for an industry organisation. You will be taught in lectures and participate in seminar debates, with academic support via UCFB’s virtual learning environment. Assessments combine practical web development with the academic rigour of market research, consumer segmentation and audience selection. The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world. The Foundation Year will provide students with an understanding of a range of concepts and models related to understanding and managing people, work and behaviour in national and international football related organisations, including the influence of marketing, sources of finance for different commercial purposes and political landscape of the game.
Foundation Year Modules: Preparing for Success in Higher Education; Employability and Enterprise; Managing Football Operations and People; Study Project Year 1 Modules: Understanding Football Business; An Introduction to Marketing; Understanding Football Fans & Customers; Integrated Marketing Communications Year 2 Modules: Digital Marketing; Event Marketing; International Football Business Analysis; Research Methods Year 3 Modules: Football Brand Strategy; Global Marketing Management; Research Project; Strategic Management
This programme is predominantly assessed through coursework, however students will also be expected to undertake a number of written exams and will also be assessed through practical examinations for certain elements of the programme.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- UCFB Etihad Campus
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Points of entry
The following entry points are available for this course:
This course may be available at alternative locations, please check if other course options are available
Additional entry requirements
Applicants who do not meet the programme's minimum entry requirements will be asked to attend an interview and assessment at a UCFB campus.
English language requirements
|IELTS (Academic)||6||A minimum of 5.5 required in each specific band.|
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Channel Islands||£9250||Year 1|
|Northern Ireland||£9250||Year 1|
Additional fee information
Please see https://www.ucfb.ac.uk/ for information on tuition fees and funding opportunities at UCFB, including our Undergraduate Scholarships and Bursaries scheme.