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Course summary

As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective. You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and phycology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics. Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory. Modules include:

  • Culture and Collaboration
  • The Fashion Industry
  • Advancing Research Design
  • Studio Practice
  • Industry Practice
  • Professional Practice
  • Personal Project
Key features • Gain knowledge and understanding of new and established marketing practice across different areas of the fashion industry, and choose your specialist focus. • Combine marketing practices and theoretical related studies. • Select from a range of possible outputs to reflect your individual career aspirations or to support a business start-up. • Benefit from industry speakers such as senior marketing executives from leading fashion brands. • Attend workshops to enhance your research skills, acquire relevant software skills like Adobe InDesign, and gain support for your personal career planning. • Work individually and as a team in a challenging, creative and multicultural environment within the Nottingham School of Art & Design. • Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship. • Go on study trips to international fashion capitals like Paris, Copenhagen, Antwerp and New York. • Study alongside students from all areas of fashion management, marketing and communication. • Prepare for further postgraduate study, such as PhD • We are proud to be ranked 13th in the UK for Art and Design (QS World University Rankings by Subject 2021). • 83% of NTU's research submitted to the 'Art and Design: History, Practice and Theory' Unit of Assessment was assessed to be world-leading or internationally excellent in the Research Excellence Framework (REF) 2021. Your space to create at NTU We’re committed to helping you explore, expand and refine your craft, as you discover new creative horizons with some truly great tools, equipment and workspaces. Visit our facilities hub at to find out more.


Fashion Marketing (180 credit points)

Assessment method

Assessment is 100% by coursework and involves case studies, an industry report, presentations (individual and team), a project proposal and an individual research project.

How to apply

International applicants

**English language requirements** If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You can check our language requirements and list of accepted English language tests. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally. Applicants who have taken a higher degree at a UK university don't usually have to meet this requirement.

Entry requirements

2.2 honours degree. Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis. **Other requirements** ELTS 6.5 (with a minimum of 5.5 in each skill) and a short report illustrating your knowledge and perspective on an aspect of the fashion industry.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Provider information

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Nottingham Trent University
50 Shakespeare Street

Clearing contact details

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Clearing Team

0115 8486000

Course Clearing information

Additional information

Our Clearing Hotline is opening hours are: Monday to Thursday 0930-1630; Friday 0930-1600 From 17 August we have extended opening hours: Thursday 17 August 0800 - 1900 Friday 18 August 0800 - 1900 Saturday 19 August 0900 - 1700 Sunday 20 August 1000 - 1400 Monday 21 August - Friday 25 August 0900-1700

Course contact details

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Fashion Marketing at Nottingham Trent University - UCAS