As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective. You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and phycology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics. Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory. Modules include:
- Culture and Collaboration
- The Fashion Industry
- Advancing Research Design
- Studio Practice
- Industry Practice
- Professional Practice
- Personal Project
Fashion Marketing (180 credit points)
Assessment is 100% by coursework and involves case studies, an industry report, presentations (individual and team), a project proposal and an individual research project.
How to apply
**English language requirements** If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You can check our language requirements and list of accepted English language tests. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally. Applicants who have taken a higher degree at a UK university don't usually have to meet this requirement.
2.2 honours degree. Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis. **Other requirements** ELTS 6.5 (with a minimum of 5.5 in each skill) and a short report illustrating your knowledge and perspective on an aspect of the fashion industry.
Fees and funding
No fee information has been provided for this course