This programme is under review and closed for applications. This course will provide you with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems. On the programme you will be tasked with considering the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining. This practical application of quantitative marketing, taught alongside the theoretical elements of marketing will aptly prepare you for a variety of roles such as market analysts, business consultants, marketing managers and marketing researchers.
See the University of Edinburgh website for detailed programme information.
Entry requirements for individual programmes vary, so please check the details for the specific programme you wish to apply for on the University of Edinburgh website. You will also need to meet the University’s language requirements.
Fees and funding
No fee information has been provided for this course
Additional fee information
The University of Edinburgh
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