Lancaster University

Degree level: Undergraduate

Advertising and Marketing

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Do you want to study business in a way that harnesses your creativity? Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations like a childrens charity. The global spend on advertising is worth billions of pounds on an annual basis and we all see thousands of adverts every day. The growth of artificial intelligence, social media and vlogger influencers make this an exciting time to work in advertising and marketing. Compared to our BSc Marketing degree, this degree enables you to focus more on how marketers communicate what they have to offer to consumers, whilst still offering a comprehensive marketing education with a large degree of choice in the modules that you study. These modules cover current communication theories and methods, alongside other critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research. Our modules are taught by academics who are experts in their specific field, with many having significant professional advertising and business experience. You will gain a firm grounding in all aspects of advertising and marketing theory, and understand how these theories work in practice, developing the key skills that are valued by industry employers. We welcome guest speakers from some of the UKs top advertising, marketing and design agencies as well as leaders from brand owning organisations. In your final year you will work on a real-life advertising project for an advertising, design or media agency, and in the past these have included Saatchi Saatchi, BT and HoWoCo amongst others. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.

Course details


How to apply

Application codes

Course code:
N501
Institution code:
L14
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

GCSE English Language grade B or 5


Unistats information

Operated by the Office for Students
92%
Student satisfaction
72%
Employment after 15 months (Most common jobs)
81%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

for details of the fees for Channel Islands and international students, please visit our website for details of the specific fees for the degree programme you wish to study.
Advertising and Marketing at Lancaster University - UCAS