Course summary
Our BSc Marketing is an innovative course that will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas. You will gain knowledge of general business principles, as well as core skills in fundamental business management. Why choose this course?
- The BSc Marketing takes an interdisciplinary approach to the subject, offering you an innovative way of learning about topics.
- You will have the opportunity to interact with academics working at the forefront of marketing, as well as with practitioner guest speakers with real-life insights.
- This course is recognised by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing association.
- Accredited by the Chartered Institute of Marketing, which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
- Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish in the world's leading journals.
- We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
- Our academic staff engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
- analytical skills that will enable you to critically appraise and challenge existing managerial or business practices
- a knowledge of marketing planning practices
- an understanding of how decisions are made in organisations
- quantitative skills that can be applied in the analysis of management and accounting problems
- communication and interpersonal skills.
- market researcher
- advertising account executive
- media planner
- marketing executive
- public affairs consultant.
Modules
For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.
Assessment method
Unseen formal examinations, short tests, individual or group presentations and written essays
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Points of entry
The following entry points are available for this course:
- Foundation
International applicants
If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.
Entry requirements
Qualification requirements
GCSE/National 4/National 5
We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
England | £4625 | Year 1 |
Northern Ireland | £4625 | Year 1 |
Scotland | £4625 | Year 1 |
Wales | £4625 | Year 1 |
International | £8810 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Birkbeck, University of London
Malet Street
Bloomsbury
London
WC1E 7HX
Course contact details
Visit our course pageBirkbeck Student Advice Service
0203 907 0700