Course summary
Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in digital marketing, branding and communications, social marketing and international marketing. This programme is ideal for those seeking to launch a career in marketing, as well as those looking to further progress their knowledge. On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy. You will gain practical experience from live projects, critically analysing and developing strategies for real clients. This commercial marketing experience will give you a head start when entering the jobs market. At the end of the first term, you will also have the option to specialise in one of four areas, or to stay with the Marketing MSc.
- Marketing (Digital Marketing) MSc
- Marketing (Branding and Communication) MSc
- Marketing (International Marketing) MSc
- Marketing (Social Marketing) MSc
Modules
All students study six core modules including a masters transition module and a dissertation. Option modules allow you to specialise in the areas of marketing that interest you most. Modules: Moving to Masters; Critical Developments in Marketing Theory and Practice; Marketing Planning and Strategy; Marketing Research I: quantitative methods; Marketing Research II: qualitative methods; Dissertation. Optional modules, choose two from: International Marketing; Branding and Communications; Social Marketing; Behavioural Economics; Digital Marketing; New Product Development.
Entry requirements
The entry requirements listed here are our typical offer for this course. They should be used as a general guide. Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. International students who need help meeting the academic entry requirements should contact our International College. IELTS 6.5 overall with a minimum of 5.5 in each element.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Brighton
Mithras House
Lewes Road
Brighton
BN2 4AT