Course summary

The MA in Marketing Management fosters critical marketing thinking, based on leading edge theory. It will expand students’ marketing and management capabilities, in preparation for leading and directing organisations effectively in a rapidly changing, complex and increasingly digital and global economy. Focusing on knowledge and skills development at both a strategic and operational level, key specialisms such as digital and social media marketing, strategic marketing, branding and marketing communications, consumer behaviour and marketing research are explored within an international context. Throughout the programme an understanding of the networked nature of marketing and business is developed and students are encouraged to cultivate innovative solutions to complex marketing management problems. This programme will appeal to students from across the world who are looking to earn a highly relevant postgraduate qualification which acknowledges and engages with the political, economic and socio-cultural differences that are present in complex and dynamic global business environments. You will be exposed to new ways of approaching problems and issues faced by the modern business and learn how to apply marketing management theories practically and successfully to solve them. The MA in Marketing Management has also been designed to assist professionals to capitalise on their previous experience and develop their capabilities to help take their career prospects to the next level. Student learning will be enhanced through our common core of Business Strategy. This seeks to challenge students to think about Business on a number of levels, develop their understanding of what it takes to direct organisations across the Business sectors and become more effective and efficient in the rapidly changing and complex global economy.