Middlesex University

Degree level: Undergraduate

Business Management (Marketing)

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment. Why study BA Business Management (Marketing) at Middlesex University? Our degree is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence. The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of businesses, governmental and third sector organisations and can choose from a range of exciting work placements to support your career success. Work placements are an invaluable opportunity to gain employability skills so we have introduced two options by which you can integrate into your time at Middlesex. Those who wish to do a placement can take either a 36 week sandwich placement in Year 3 as part of a 4 year degree or two 18 week summer placements allowing you to complete your degree within 3 years. Course highlights We also offer a one year study abroad option in your second year by joining the EU Erasmus programme, linked to a partner university in Europe and the USA. It can include a contribution towards your tuition fees You will have access to cutting-edge business resources including the Chartered Management Institute's Management Direct Resource Hub You can become a student member of the Chartered Management Institute and a full member upon graduation

Course details

Modules

Year 1 Financial Concepts of Business (30 credits) - Compulsory Marketing Theory and Practice (30 credits) - Compulsory Quantitative Methods for Business (30 credits) - Compulsory Management Concepts (15 credits) - Compulsory People Management (15 credits) - Compulsory Year 2 Operations Management (30 credits) - Compulsory Business Environment (15 credits) - Compulsory Management Information Systems (15 Credits) - Compulsory Principles of Innovation and Entrepreneurship (15 credits) - Compulsory Organisational Behaviour (15 credits) - Compulsory Marketing Research and Insights (30 credits) - Optional Digital Marketing (30 credits) - Optional Year 3 Services Marketing Management (15 credits) - Compulsory Global and Cross Cultural Marketing (15 credits) - Compulsory Marketing Strategy and Implementation (15 credits) - Compulsory Research Project (30 credits) - Optional Marketing Internship (30 credits) - Optional New Venture Creation (15 credits) – Optional Social Media and Viral Marketing (15 credits) - Optional Public Relations and Corporate Reputation (15 credits) - Optional Marketing Consultancy Project (15 credits) - Optional Fashion Marketing (15 credits) - Optional Professional Communication (15 credits) - Optional


How to apply

Application codes

Course code:
N504
Institution code:
M80
Campus name:
Hendon Campus
Campus code:
H

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements

Qualification requirements

We have a personalised admissions approach in which we make fair, but aspirational offers to our applicants. We feel it’s important that you continue to aim high and achieve great results. If you don’t quite make the grades you hoped to, we’ll look at more than your qualifications when making our final decision. We’ll take into consideration any barriers you may have faced in your learning, especially with potential disruption due to the coronavirus, your achievements in other areas and your personal statement. At Middlesex, we’ll always aim to be as flexible as possible. We pride ourselves on how we recognise potential in our applicants, and support them to succeed in the future.

Please click the following link to find out more about qualification requirements for this course

http://www.mdx.ac.uk/courses/help-with-your-application/undergraduate-application/entry-requirements


English language requirements

TestGradeAdditional details
IELTS (Academic)6With a minimum of 5.5 in each component
TOEFL (iBT)72With at least 17 in listening & writing, 20 in speaking and 18 in reading
PTE Academic51With at least 51 in all components

Unistats information

Operated by the Office for Students
67%
Student satisfaction
No data
Employment after 15 months (Most common jobs)
No data
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £14700 Year 1
International £14700 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Business Management (Marketing) at Middlesex University - UCAS