Course summary

Course Summary The BA Business Management (Marketing) at Middlesex University is designed for those interested in understanding the core functions of business while specialising in marketing. The course combines practical learning with key business management principles, covering areas such as problem-solving, communication, and case study analysis. Through workshops, role-plays, and practical exercises, students will develop the skills to sell products and services, manage businesses, and create marketing strategies. A key feature of the course is the opportunity to work on a real-life marketing consultancy project with an external client, offering valuable experience in applying marketing knowledge. The degree also incorporates a combination of 15 and 30-credit modules, providing a broad understanding of business and marketing. Why Study This Course at Middlesex University? Middlesex University provides a hands-on approach to learning, focusing on practical skills and real-world experience. The course is designed to help you develop business acumen, which is crucial for success in the fast-paced business environment. You will be taught by experienced professionals who guide you through problem-solving exercises and case studies, enabling you to apply your learning to real-world scenarios. Additionally, the opportunity to work on marketing consultancy projects with external clients ensures that you are able to put your knowledge into action and gain experience in team collaboration and negotiation. With a combination of traditional and innovative teaching methods, the course offers a comprehensive understanding of business and marketing. What You Will Gain By studying this course, you will gain a deep understanding of the key functions of business, with a particular focus on marketing. You will develop practical skills in digital marketing, communication, problem-solving, and teamwork, as well as the ability to analyse business challenges and develop strategic solutions. The course equips you with the skills required for a broad range of career paths in both the private and public sectors. Upon graduation, you will have the knowledge and experience to pursue roles in marketing, business management, or even start your own business with support from the university's enterprise hub.