Course summary

Why choose this course The differences between nations and cultures have always posed exciting marketing challenges. Knowledge of international marketing theories and their application is of paramount importance in today’s fast changing global business environment. Our MSc International Marketing programme provides an excellent stepping stone into an exciting career in international marketing. You’ll benefit from Surrey Business School’s long and continuing tradition of research and teaching in both marketing and retail. Run by the Department of Marketing and Retail Management, this course will stretch your intellect through its combination of an analytical approach and a global focus. This course will encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real international marketing problems throughout your studies. We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020. What you will study Through our specialised modules, we will provide you with a comprehensive insider’s look at core international marketing concepts which will familiarise you with the strategies and tactics used in international marketing and the implications these can have. This course will inspire and mould you into a graduate ready to help tackle global marketing challenges. We’ll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalised world. Through a combination of lectures, interactive seminars and IT lab workshops, we provide research-led teaching by experienced academics in the area of international marketing and international business. Also, we offer practice-based teaching and learning by inviting experienced practitioners from international organisations. You will also have the opportunity to develop marketing research skills which can be applied to various international marketing issues in your dissertation.