Data Analytics and Marketing at Arden University - UCAS

Arden University

Degree level: Postgraduate

Data Analytics and Marketing (Taught)

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

This dual professional accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for career switchers and professional marketers looking to move into more senior roles. This course provides you with complementary knowledge of data driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, building brands, leadership, and digital creativity. Designed to open up a variety of career opportunities in marketing across a variety of sectors, the master’s in strategic digital marketing will show you how to create a structured, strategic marketing plan with digital tactics and tools, for any organisation or business – a highly sought after skill in today’s job market. You’ll also have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. The course provides you with the skillset you’ll need to respond to future changes in marketing technology and consumer experience, helping you future-proof your career through the ability to adapt your marketing knowledge to any environment. What makes this master in strategic digital marketing stand out is its focus on practice-based learning. The course integrates a variety of leading edge digital tools and software which means you’ll develop the ability to evaluate the application of marketing strategies and tactics in context, and will graduate with a deeper understanding of how to shape high-level marketing activities and manage creative global marketing plans successfully.

Assessment method

Your assessment takes place entirely through coursework, and has been designed to mirror professional marketing practice to enhance your employability. For example, the creation of campaign plans, design of digital artefacts, digital projects and customer journeys all form part of the course assessment. This will give you the opportunity to apply the knowledge and skills gained in each module in the context of ‘real world’ strategic digital marketing scenarios.


Entry requirements

To be eligible for our MSc Strategic Digital Marketing, we need to see that you have: A UK bachelor’s degree at a minimum of second class (2.2) or equivalent; Individuals who have HND/HNC/Dip HE, with three to four years strong professional work experience with evidence of managerial/supervisory responsibilities are also encouraged to apply. We also consider applications from candidates who lack formal qualifications but possess at least five years of relevant managerial experience in any discipline


Fees and funding

Tuition fees

England £9500 Whole course
Northern Ireland £9500 Whole course
Scotland £9500 Whole course
Wales £9500 Whole course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Total Fee: £9,500
Data Analytics and Marketing at Arden University - UCAS