Course summary

This dual professional accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for career switchers and professional marketers looking to move into more senior roles. This course provides you with complementary knowledge of data driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, building brands, leadership, and digital creativity. Designed to open up a variety of career opportunities in marketing across a variety of sectors, the master’s in strategic digital marketing will show you how to create a structured, strategic marketing plan with digital tactics and tools, for any organisation or business – a highly sought after skill in today’s job market. You’ll also have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. The course provides you with the skillset you’ll need to respond to future changes in marketing technology and consumer experience, helping you future-proof your career through the ability to adapt your marketing knowledge to any environment. What makes this master in strategic digital marketing stand out is its focus on practice-based learning. The course integrates a variety of leading edge digital tools and software which means you’ll develop the ability to evaluate the application of marketing strategies and tactics in context, and will graduate with a deeper understanding of how to shape high-level marketing activities and manage creative global marketing plans successfully.