11May
UndergraduateCourse summary
Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills. Students will: Discover how and why do we choose the things that we buy and what influences people when they choose goods or services. Explore the latest scientific thinking in areas including consumer behaviour, decision-making and advertising. Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’.
Modules
YEAR 1 (LEVEL 4) MODULES Introduction to Management & Business Introduction to Business Finance & Accounting Understanding Human Resource Management Marketing Essentials Business Communication Skills Business Analytics YEAR 2 (LEVEL 5) MODULES • Planning Marketing Campaigns • Digital Business Strategy • Agile Leadership • International Business and Trade • Entrepreneurship & Innovation • Digital Marketing Techniques YEAR 3 (INDUSTRIAL PLACEMENT) YEAR 4 (LEVEL 6) MODULES Digital Marketing Optimisation Strategic Management Strategic Marketing Managing People in an International Context International Supply Chain Management Dissertation The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change.
Assessment method
Students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules. Assessment methods include academic essays, presentations, reports, simulation exercises and examinations. TEACHING AND LEARNING Teaching methods include workshop-based core skills modules, lectures by practitioners, student-led seminars and guided research. Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions. Wrexham Glyndŵr University is committed to supporting our students to maximise their academic potential. We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments. Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available. In terms of particular needs, the University’s Inclusion Services can provide appropriate guidance and support should any students require reasonable adjustments to be made because of a recognised prevailing disability, medical condition, or specific learning difference.
How to apply
This course has limited vacancies, and is no longer accepting applications from some students. See the list below for where you normally live, to check if you’re eligible to apply.
EU
Wales
England
International
Scotland
Northern Ireland
Republic of Ireland
25Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- MBIP
- Institution code:
- G53
- Campus name:
- Wrexham (Main Campus)
- Campus code:
- W
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 80 - 112 points
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Wrexham University
Plas Coch
Mold Road
Wrexham
LL11 2AW