Course summary

Digital Media informs the way we create, play, communicate and interact with technology. It is also essential to a wide range of industries and creative subjects, including web and app design, XR, entertainment technologies, social media, online marketing and data visualisation. Digital Media informs the way we create, play, communicate and interact with technology. It is also essential to a wide range of industries and creative subjects, including web and app design, XR, entertainment technologies, social media, online marketing and data visualisation. Based within Greater Manchester, you’ll be studying in one of the fastest-growing creative technology centres in the UK. This course benefits from our facilities at our MediacityUK and Peel Park campuses. These include state-of-the-art digital production labs and 'Maker Spaces' equipped with a broad range of cutting-edge tools and technologies to turn your ideas into reality. In the first year, you gain first-hand experience with a wide spectrum of digital design techniques and practices, defining your interests and strengths within emergent areas of specialism. In the second year, you further define your specialism, enhancing the practical, theoretical and technical understanding of digital design. This year, an emphasis is given to emergent technologies such as VR and AR. Through practice-based modules, you are provided with opportunities to apply problem-solving and technical skills to complex design briefs. In the third year, you apply your specialist skills by engaging in design projects developed in collaboration with industry partners. This involvement provides you with valuable professional experience while also developing a strong portfolio showcasing your design and technical abilities. Taught by creative technology specialists and leading researchers within the field, you’ll have access to a wide range of industry-standard technologies, including VR headsets, green screen studios, motion capture suits and 3D printing technology. You’ll have access to our exclusive installations at digital production labs and the opportunities brought by our world-renowned MediaCityUK and Peel Park campuses. Supported in gaining the necessary skills to contribute to the creative technology industries, you’ll be ready to be part of new and exciting technological advances. As a Digital Media student, you’ll be best placed to pioneer the implementation of new digital tools and production pipelines into various creative industries. Our students have gone on to work with recognized brands related to the world of global technology, such as the BBC and digital design studios, including Epigram, Persona and Stein. Through this programme, you’ll gain creative, technical and entrepreneurial skills that will enable you to secure various job roles, whether in strategy, design or the development of digital experiences bringing creative digital solutions to real-world problems. Visit our Digital Media and Extended Reality (XR) degree CourseFinder webpage - https://www.salford.ac.uk/courses/undergraduate/digital-media-and-extended-reality-xr