University of Bradford has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.

What does this TEF outcome mean?

Course summary

Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles. You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities. We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional. You will study areas such as:

consumer psychology and behaviour

the interface of business with society and culture

business economics

strategic management

market research

The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals. You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management. Placement Year This 4-year programme offers you the opportunity to take up a placement year working in business in your third year. Placements are real, paid jobs in a wide variety of organisations in the private, public and not-for-profit sectors and offer you an invaluable opportunity to experience first-hand how business and management concepts are applied in practice, and to give you direct exposure to real issues in the workplace. It can also be done abroad. We find that students return from their placement year with their confidence and personal skills enhanced and ready to implement their focused plan for the future. The School of Management has an excellent network of organisations that offer placements including:

Vauxhall

GE Money

Arris (formerly PACE)

Enterprise Rent A Car

Cummins

Peugeot

Together we ensure your placement is appropriately challenging and that you can make a real and positive impact on the business. Professional accreditation We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown". This programme is approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.

Modules

Year one - Business Economics (core) Introduction to Accounting (core) Introduction to Finance (core) Quantitative Methods in Information Management (core) Student Self-Development (core) Operations and Information Systems Management (option) People, Work and Organisations (option) Year two - Business Law (core) Consumer Behaviour (core) Employability and Enterprise Skills (core) Integrated Marketing Communications (core) Marketing Management and Strategy (core) Marketing Research (core) Business Information Systems (option) Capital Markets, Investment and Finance (option) Company Law and Administration (option) Econometrics and Business Forecasting (option) Economics of Industry (option) Employee Relations (option) Financial Accounting (option) Financial Management (option) Fundamentals of Decision Support (option) Management Accounting (option) Management of Service Operations (option) Organisational Analysis (option) Organisational Design (option) Principles of Personal Finance (option) Resource Planning for Operations (option) The Transformation of Work (option) Year four - Applied Strategic Management (core) Corporate Marketing (core) Global Business Environment (core) International Business Strategy (core) International Marketing (core) Marketing and Entrepreneurship (core) Retail Marketing (core) Services Marketing(core) Understanding Strategic Management(core) Auditing (option) Brand Management (option) Contemporary Issues in Accounting (option) Corporate Reporting (option) Creativity and Innovation (option) Creativity in Marketing (option) Electronic Commerce (option) Enterprise and Innovation in Practice (option) Ethics in Business and Society (option) Human Resource Development (option) Human Resource Management (option) International Accounting(option) International and Comparative Employment Relations (option) International Finance (option) Managing Business in Europe (option) Organisational Change (option) Personal Financial Planning (option) Portfolio Investment Management (option) Strategic Information Systems (option) Sustainable Operations Management (option) Taxation (option) The Financial Services Sector and its Environment (option) World Class Operations (option). Please note that not all options will be available every year as they depend on student demand and staff availability. Students will be given the opportunity to state their preferences and the School of Management will do its best to accommodate these.

Assessment method

Most modules use a mixture of formal lectures, tutorials and seminars. All modules require students to undertake independent study, supported through distance learning technologies such as our Virtual Learning Environment. Reading lists and suggested resources for independent study provide further direction for students to undertake this work, and regular contact hours and informal feedback throughout the courses provide opportunities for further guidance for learners. Assessments involve a combination of coursework assessments and formal examinations held at the end of each semester, the first-year assessments aim to measure your progress and the assessments that count towards the classification of your degree are held in the second and final years.

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:: N501

Institution code:: B56

Campus name:: Main Site

Campus code:: -

Points of entry

The following entry points are available for this course:

Year 1

Entry requirements

Qualification requirements

UCAS Tariff - 112 points

A level - BBC

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM

Access to HE Diploma

Scottish Higher

International Baccalaureate Diploma Programme

The University welcomes applicants from students with a wide range of qualifications from the UK and overseas, including combinations of qualifications. To check whether your qualifications meet the entry requirements for this course, please contact the university. English language requirements for International and EU applicants: The standard University requirement is IELTS 6.0 with no sub-test less than 5.0 (or equivalent). However, if you require a Tier 4 (student) visa to study you will need to meet the UK Visas and Immigration (UKVI) department's requirement which is currently IELTS 6.0 with no sub-test less than 5.5. Conditional offers to international students will be made on this basis.

Student Outcomes

Fees and funding

Tuition fees

England	£9250*	Year 1
Northern Ireland	£9250*	Year 1
Scotland	£9250*	Year 1
Wales	£9250*	Year 1
Channel Islands	£9250*	Year 1
Republic of Ireland	£9250*	Year 1
EU	£18628*	Year 1
International	£18628*	Year 1

*This is a provisional fee and subject to change.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Degree level: Undergraduate

Marketing (with Placement Year)

Course options