This dynamic course will encourage you to take a creative approach to fashion branding with communication, and develop an individual practice that is underpinned by a social, cultural, political and ethical awareness of this global industry. You will explore a diverse range of evolving theories and practices that underpin fashion branding, and have opportunities to develop skills in: creative direction and styling, image making, editorial copy, advertising, exhibition design and styling, fashion films, visual merchandising and experiential campaigns. With new technologies increasingly influencing the industry, you’ll study futurology and investigate theories to apply to augmented and virtual reality, mobile technology user interface design, and digital and social media platform communications that will turn such future-facing ideas into reality. There will be opportunities to work collaboratively with students on other courses. You will have contact with industry through opportunities such as visiting speakers, live projects, industry briefs and competitions to ensure that you develop professional skills.
Year One — You will study multiple branding theories, concepts, processes, creative communication tools and applications employed by the industry, including historical contexts, fashion culture, visual language, and consumerism. You will start developing your own voice, ideas and creative practice through individual and group projects. Research skills, lateral thinking and creative imagination are central to all units. Year Two — You further develop your skills with a specific focus on future concepts and innovative, creative branding strategies. Exploration of applied theories to digital applications, social media platforms and multi-platform branding will further enhance your approach to branding and communication. Creative concept development will be supported through the study of consumers’ shifting relationship with brands and luxury, the emergence of new global consumption communities, online communication and identity formation, and trend forecasting of styles and ideas. Live projects and competitions will expand your external contacts and enhance your professionalism, confidence, experience and employability. Year Three — You will consolidate your in-depth knowledge of developing fashion branding strategies and communication campaigns to produce a creative and professional portfolio. The self-directed final year takes a holistic approach through a body of research that is supported by reflective and critical writing. This culminates in the realisation of a graduate folio which reflects your individual philosophy and career aspirations as a fashion branding professional and creative thinker/communicator.
How to apply
This course has limited vacancies, and is no longer accepting applications from some students. See the list below for where you normally live, to check if you’re eligible to apply.
Republic of Ireland
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
Our undergraduate minimum requirements are: • 112 UCAS points from any combination of A Levels/ Extended Diploma/ Foundation Diploma. One qualification should be in a relevant subject. • BBC from 3 A Levels. • A minimum of Distinction and 2 Merits (DMM) from an Extended Diploma or a Merit from a UAL Extended Diploma. • 112 UCAS points from a recognised Access to Higher Education course specialising in art and design with a minimum of 45 credits at level 3. • All home applicants aged under 21 must have GCSE English at grade C/grade 4 or above, or English Functional Skills Level 2 at Pass. EU applicants must have a recognised equivalent, and international students must have a minimum IELTS overall score of 5.5, with no individual component below 5.5. English You’ll need to have passed GCSE English Language or English Literature at grade C/grade 4 or above, or English Functional Skills Level 2 at Pass. For mature students, an Access to Higher Education qualification in art and design will also be acceptable to demonstrate English language ability. For mature students who are unable to provide formal evidence of an appropriate standard of English, the University may request completion of its own English proficiency test. Foundation Diploma If you’re studying an accredited Foundation Diploma in Art and Design, you’ll need a minimum of 112 UCAS tariff points. This is collated from the Foundation Diploma plus your A level or Extended Diploma results. You’ll also need a GCSE grade A*-C/grade 4 or above in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. Extended Diploma You’ll need a minimum of 1 Distinction and 2 Merits (DMM) from an Extended Diploma in a relevant subject or an overall Merit from a UAL Extended Diploma. You’ll also need a GCSE grade A*-C/grade 4 in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. A-levels You’ll need 112 tariff points from your A level studies, typical grades required are BBC. One qualification should be in an art and design or related subject. You’ll also need a GCSE grade A*-C/grade 4 in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. Access to Higher Education You’ll need to have passed a recognised Access to Higher Education course specialising in art and design with a minimum of 45 credits at level 3. A combination of pass, merit and distinction to total 112 tariff points. Scottish Higher Leeds Arts University welcomes applicants with the BTEC/Scottish Higher National Certificate (HNC). Please contact the university to confirm the specific entry requirements for your chosen course.
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Fees and funding
|Northern Ireland||£9250||Year 1|