This vibrant course will inspire your creative approach to fashion branding with communication. You will develop your own distinctive skills, underpinned by a broad understanding of the social, cultural, political, and ethical influences on this global industry. Explore the diverse range of evolving theories and practices that support fashion branding and communication. There are opportunities to develop yourself in areas such as advertising, PR & promotion, creative direction and styling, image-making, fashion writing, fashion film, visual merchandising and digital communication. Theory and practical work are explored through team tasks and individual portfolio building using industry-standard equipment, Mac suites, and specialist software tools. Our students have the freedom to study the versatility of Fashion Branding, working collaboratively with students on other courses such as Fashion Design and Fashion Photography. With digital technologies increasingly influencing the industry, you’ll investigate theories to help you improve existing and prospective ideas for branding and communication. You will employ your creative and lateral-thinking skills to map scenarios for the future of the industry. Our knowledgeable staff have a broad range of expertise and offer bespoke support to identify and amplify your talents. You will learn from visiting speakers from the industry, undertake live briefs, and participate in competitions to develop the professional skills required by the sector.
Year One — You will study multiple branding theories, concepts, processes, creative communication tools and applications employed by the industry, including historical contexts, fashion culture, visual language, and consumerism. You will start developing your own voice, ideas and creative practice through individual and group projects. Research skills, lateral thinking and creative imagination are central to all units. Year Two — You further develop your skills with a specific focus on future concepts and innovative, creative branding strategies. Exploration of applied theories to digital applications, social media platforms and multi-platform branding will further enhance your approach to branding and communication. Creative concept development will be supported through the study of consumers’ shifting relationship with brands and luxury, the emergence of new global consumption communities, online communication and identity formation, and trend forecasting of styles and ideas. Live projects and competitions will expand your external contacts and enhance your professionalism, confidence, experience and employability. Year Three — You will consolidate your in-depth knowledge of developing fashion branding strategies and communication campaigns to produce a creative and professional portfolio. The self-directed final year takes a holistic approach through a body of research that is supported by reflective and critical writing. This culminates in the realisation of a graduate folio which reflects your individual philosophy and career aspirations as a fashion branding professional and creative thinker/communicator.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
Our undergraduate minimum requirements are: - 112 UCAS points from any combination of A Levels/T Level/Extended Diploma/Foundation Diploma. One qualification should be in a relevant subject; or - BBC from three A Levels; or - A minimum of one Distinction and two Merits (DMM) from an Extended Diploma or a Merit from a UAL Extended Diploma or T Level in a relevant subject; or - 112 UCAS points from a recognised Access to Higher Education course specialising in art and design with a minimum of 45 credits at level 3; or - An international equivalent to 112 UCAS points in a subject related to your proposed course of study. Please see our Information by Country pages for more information. All home applicants aged under 21 must have GCSE English at Grade 4/Grade C or above, or English Functional Skills Level 2 at Pass. International applicants must have a minimum IELTS overall score of 5.5, with no individual component below 5.5 (or recognised equivalent). Examples of work For all BA (Hons) degree courses (with the exception of BMus (Hons) Popular Music Performance) you will need: - To set up your portal - You will then be asked to submit a maximum of six examples of work from your portfolio for consideration. The files should be no larger than 30MB in total and it is essential that no more than six examples of work are uploaded. English You’ll need to have passed GCSE English Language or English Literature at grade C/grade 4 or above, or English Functional Skills Level 2 at Pass. For mature students, an Access to Higher Education qualification in art and design will also be acceptable to demonstrate English language ability. For mature students who are unable to provide formal evidence of an appropriate standard of English, the University may request completion of its own English proficiency test. Foundation Diploma If you’re studying an accredited Foundation Diploma in Art and Design, you’ll need a minimum of 112 UCAS tariff points. This is collated from the Foundation Diploma plus your A level or Extended Diploma results. You’ll also need a GCSE grade A*-C/grade 4 or above in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. Extended Diploma You’ll need a minimum of 1 Distinction and 2 Merits (DMM) from an Extended Diploma in a relevant subject or an overall Merit from a UAL Extended Diploma. You’ll also need a GCSE grade A*-C/grade 4 in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. A-levels You’ll need 112 tariff points from your A level studies, typical grades required are BBC. One qualification should be in an art and design or related subject. You’ll also need a GCSE grade A*-C/grade 4 in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. Access to Higher Education You’ll need to have passed a recognised Access to Higher Education course specialising in art and design with a minimum of 45 credits at level 3. A combination of pass, merit and distinction to total 112 tariff points. Scottish Higher Leeds Arts University welcomes applicants with the BTEC/Scottish Higher National Certificate (HNC). Please contact the university to confirm the specific entry requirements for your chosen course.
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Fees and funding
|Northern Ireland||£9250||Year 1|