Digital Marketing and Analytics at University of Winchester - UCAS

University of Winchester

Degree level: Postgraduate
Awarded by: The University of Winchester

Digital Marketing and Analytics (Taught)

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Digital marketing involves the marketing of products and services to consumers using digital technologies and media, whereas digital marketing analytics captures the converging fields of data and consumer analytics - this programme combines both areas. Students gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing; evaluate consumer behaviour models applied to the digital consumer and monitor changing trends in various industries. Students hone their skills and knowledge to develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. Students also learn how to develop and manage websites, with incorporated blogs, and how to use Social Media as a marketing communications tool. For the Dissertation/Consultancy Project, students are given a live brief from an external organisation facing digital marketing-related issues. They collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As students are taught the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there may be optional, non-credit bearing, field work and internship opportunities.


Further information about the core and optional modules for this programme are available from the individual course pages on the University of Winchester website.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

Entry requirements

This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree or professional experience in the area of study is required.

English language requirements

TestGradeAdditional details
IELTS (Academic)6An overall score of 6.0, including 5.5 in writing is required. If you require Student Visa sponsorship, you will require a minimum of 5.5 in all 4 components.

Fees and funding

Tuition fees

England £9550 Whole course
Northern Ireland £9550 Whole course
Scotland £9550 Whole course
Wales £9550 Whole course
Channel Islands £9550 Whole course
Republic of Ireland £9550 Whole course
EU £17450 Whole course
International £17450 Whole course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (
Digital Marketing and Analytics at University of Winchester - UCAS