Istituto Marangoni London

Degree level: Postgraduate
Awarded by: Manchester Metropolitan University

Fashion Promotion Communication and Digital Media (Taught)

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. Professionals organise presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing. This one year postgraduate level Fashion Promotion, Communication & Media course (lasting 15 months in London and Paris – including internship – and 12 months in Milano and Firenze) trains participants in technical and theoretical notions needed to create a professional communication campaign through the study of fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets in which they operate is key to producing a successful communication strategy. During the fashion course participants learn how to respond to recent developments in media and communication. They explore the major theories and debates that dominate fashion promotion and evaluate different techniques applicable in creating and understanding the role of ‘image’ in fashion, as well as analysing historical and contemporary references. Particular emphasis is placed on public relations within fashion houses: from customer management to the identification of key industry players and celebrities, and from fashion show organisation to the management of press days, conferences and events. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also gain an advanced knowledge of creative writing processes encouraging their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving. The impact of new technologies has changed the face of communication and this course looks at finding the right balance between conventional or strategic promotional and marketing campaigns, and communication through new media including viral platforms, online blogs, magazines, and social media – also investigating the use of new media for commercial benefit. This course is aimed at participants that have previous undergraduate level study or similar, or proven work experience completing the course with skills in media and promotion for the fashion and luxury industries, with the ability to apply key fashion communication channels and theories across all written and visual media campaigns.

Course details

Modules

Modules include: Contemporary fashion communication and criticism; strategic branding and innovation management; contemporary issues in fashion; social media and digital public relations management; creative direction; research methods; dissertation.


Entry requirements

A 1st degree, 2.1 or above, in a relevant related subject area from a UK university or overseas equivalent


English language requirements

TestGradeAdditional details
IELTS (Academic)6.5Minimum 5.5 in each element

Courses at Istituto Marangoni London are validated by Manchester Metropolitan University and therefore the minimum requirements, as outlined by Manchester Metropolitan University, must be met or exceeded. Please follow the link for a list of acceptable English language tests

https://www2.mmu.ac.uk/international/courses/english-language-requirements/

https://www2.mmu.ac.uk/international/courses/english-language-requirements/


Fees and funding

Tuition fees

Republic of Ireland £23300 Whole course
EU £30200 Whole course
England £23300 Whole course
Northern Ireland £23300 Whole course
Scotland £23300 Whole course
Wales £23300 Whole course
Channel Islands £23300 Whole course
International £30200 Whole course

Additional fee information

enrolment fee £ 4,400 tuition fee UK £ 18,900 tuition fee International £ 25,800
Fashion Promotion Communication and Digital Media at Istituto Marangoni London - UCAS