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Fashion Promotion Communication and Digital Media at Istituto Marangoni London - UCAS

Istituto Marangoni London

Degree level: Postgraduate
Awarded by: Regent’s University London

Fashion Promotion Communication and Digital Media (Taught)

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. Professionals organise presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing. This one year postgraduate level Fashion Promotion, Communication & Media course (lasting 15 months in London and Paris – including internship – and 12 months in Milano and Firenze) trains participants in technical and theoretical notions needed to create a professional communication campaign through the study of fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets in which they operate is key to producing a successful communication strategy. During the fashion course participants learn how to respond to recent developments in media and communication. They explore the major theories and debates that dominate fashion promotion and evaluate different techniques applicable in creating and understanding the role of ‘image’ in fashion, as well as analysing historical and contemporary references. Particular emphasis is placed on public relations within fashion houses: from customer management to the identification of key industry players and celebrities, and from fashion show organisation to the management of press days, conferences and events. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also gain an advanced knowledge of creative writing processes encouraging their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving. The impact of new technologies has changed the face of communication and this course looks at finding the right balance between conventional or strategic promotional and marketing campaigns, and communication through new media including viral platforms, online blogs, magazines, and social media – also investigating the use of new media for commercial benefit. This course is aimed at participants that have previous undergraduate level study or similar, or proven work experience completing the course with skills in media and promotion for the fashion and luxury industries, with the ability to apply key fashion communication channels and theories across all written and visual media campaigns.

Modules

Modules include: Contemporary fashion communication and criticism; strategic branding and innovation management; contemporary issues in fashion; social media and digital public relations management; creative direction; research methods; dissertation.


Entry requirements

A 1st degree, 2.1 or above, in a relevant related subject area from a UK university or overseas equivalent


English language requirements

TestGradeAdditional details
IELTS (Academic)6.5Minimum 5.5 in each element

https://www.istitutomarangoni.com/en/admission/entry-requirements-london

https://www.istitutomarangoni.com/en/admission/entry-requirements-london


Fees and funding

Tuition fees

Republic of Ireland £23300* Whole course
EU £32400* Whole course
England £23300* Whole course
Northern Ireland £23300* Whole course
Scotland £23300* Whole course
Wales £23300* Whole course
Channel Islands £23300* Whole course
International £32400* Whole course

*This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

enrolment fee £ 4,400 tuition fee UK £ 18,900 tuition fee International £ 28,000
Fashion Promotion Communication and Digital Media at Istituto Marangoni London - UCAS