Course summary

Looking for a business marketing course in Birmingham? Our BA (Hons) Business with Marketing degree offers the opportunity to take a year-long sandwich placement in industry. The course upholds the values of the principles for responsible management education (PRME) defined by the United Nation. It aims to educate future business leaders for a sustainable future. Our course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise. You will be working with academics with specialist knowledge and industry practitioners while studying with us. The course will provide you with the opportunity to develop specialist marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment. Your learning will embrace the development and operation of business markets, the management, of key resources including human capital, financial management, strategic management and cultural awareness. You will explore how technology has remodelled the business world and reflect on the accompanying issues around social responsibility and ethical behaviour. Professional Placement Year This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies. The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course. Please note that fees are payable during your placement year. For details, visit the course page on the Birmingham City University website.