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Course summary

Digital Marketing is one of four specialisms within our MSc e-Business Management course. This specialism will prepare you to utilise Digital Marketing channels (such as social media, search engines, programmatic advertising, and content marketing) to deliver effective digital marketing campaigns. Digital Marketing is growing globally both in terms of annual business investment, and the impacts it has on consumer behaviour. This specialism prepares students to effectively utilise Digital Marketing channels (such as social media, search engines, programmatic advertising, and content marketing) to deliver effective digital marketing campaigns. Additionally, the specialism incorporates cutting-edge technologies and techniques for analysing customer data, and achieving digital transformation throughout the organisation.

Modules

As part of this specialism, students will take a total of 120 CATs worth of modules, as listed below.

  • e-Business Fundamentals
  • Digital Marketing, Strategy and Management
  • Customer Experience and Consumer Insight
  • Creating a Digital Brand
  • Digital Marketing Campaigns
  • Big Data and Marketing Technology
  • Digital Retail Strategy
  • Study, Professional and Analytical Skills
Research Project The research element is worth 33% of your final grade (60 CATs). This project supports you in developing your personal research skills. If you opt for the Digital Marketing specialism, your project should focus on management or technology-related issues in companies involved in digital marketing.


Entry requirements

In order to meet our academic entry requirement, you should have obtained the minimum of a UK 2:1 undergraduate degree (or equivalent). Candidates with a UK 2:2 (or equivalent) may be accepted upon demonstration of relevant professional experience. We accept students from a wide range of academic disciplines onto the MSc in E-Business Management, including (but not exclusively) IT, Media, Communications, Business, Marketing, Data Science, Technology. Through your Statement of Purpose, we will review your rationale for selecting this course, and how you see it helping you to achieve your career goals. If these align with what the course will provide, and if you have sufficiently strong academic credentials, you will be deemed suitable for admission to the course. e-Business Management is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity.


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Sponsorship information

**WMG Excellence Scholarships** WMG Excellence Scholarships are merit-based awards, available on a competitive basis. Awards range from 10% to 50% tuition fee discount. Applications will be judged on past academic achievement, professional experience, reasons for study, and your vision for the future. View our WMG Excellence Scholarship page for full details on how to apply for this award.

E-Business Management (Digital Marketing) at University of Warwick - UCAS