Marketing (Consumer Psychology)

University of Derby

Degree level: Undergraduate
Awarded by: Chartered Institute of Marketing
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Course summary

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BSc (Hons) Marketing (Consumer Psychology) See marketing in a new light by specialising in consumer psychology. Featuring a Foundation Year to develop your skills and confidence, our innovative degree delivers the insights you need to build strong relationships with customers, consumers and clients. Why choose this course? Marketing at Derby has been ranked Top 10 in the Guardian University Guide 2020. Consumer psychology is an important part of the modern marketer’s toolkit, pinpointing people’s patterns of behavior and decision-making processes. As organisations increasingly place customer needs at the heart of their operations, this degree makes a compelling addition to your CV. Is this course for you? A Foundation Year smooths the way if you have the ability to study at honours degree level but feel you need extra support and direction before joining our BSc (Hons) Marketing (Consumer Psychology). You’ll gain a grounding in business communication plus academic study skills, going on to complete the full degree in four years. How you will learn Consider how successful marketing campaigns encourage a customer to buy – and keep on buying. Explore fascinating topics like the psychology of fashion or hoarding. Produce eye-catching ideas for infographics, advertisements and films. Opportunities and experiences You can build your professional profile and skills through placement and internship opportunities, live projects, case studies and company visits. Because this course has accreditation from the Chartered Institute of Marketing (CIM), you could also receive exemptions towards the CIM Diploma in Professional Marketing. Careers and employability BSc (Hons) Marketing (Consumer Psychology) equips you with sought-after expertise in customer engagement. It will take you far in any marketing, market research, PR or communications role in any sector, anywhere in the world.

Course details


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course codeN238
Institution code D39
Campus nameMain Site
Campus code-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff 120 points Your offer will be based on your predicted grades from your core A2s (full A levels), BTEC Diploma etc. We will accept up to 16 points towards the total from level 3 qualifications such as AS (where those AS levels are not taken on to A2 level), the Extended Project, or Music qualifications.  We usually consider an A Level in General Studies as a supplementary qualification. A good application/performance will be taken into account if you do not meet the criteria / offer.
A level BBB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DDM
Access to HE Diploma D: 15 credits M: 24 credits P: 6 credits Pass Access to HE Diploma with 60 credits with 45 at Level 3
GCSE/National 4/National 5 GCSE Maths and English Grade C/Grade 4 (or above) or equivalent qualification

English language requirements

IELTS overall score at a minimum of 6.0; with at least IELTS 5.5 in each band (Reading, Listening, Speaking, Writing) or another Secure English Language Test(SELT)at CEFR level B2 or above


Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £14045 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing (Consumer Psychology) at University of Derby - UCAS