Course summary

The world of digital marketing is constantly evolving, offering both challenges and exciting possibilities. Our newly developed master’s programme gives you the skills you need to succeed in this dynamic field. We'll teach you the core ideas of digital marketing and show you how companies put them into action in real-life situations. We provide a strong foundation in the theory of digital marketing, combined with real-world application of examples used by organisations. This programme goes beyond simply acquiring technical skills. You'll delve into the strategic frameworks that underpin successful campaigns, gaining in-depth knowledge of how they translate into tangible results. We'll also discuss the ethical side of marketing in today's digital age, helping you think critically about the impact of marketing on consumers and society. You'll explore the impact of marketing strategies on consumers and society, developing your critical thinking skills to evaluate their effectiveness. The curriculum is designed to move you at the forefront of the industry. We focus on cutting-edge trends like social media optimisation (SEO), AI integration, and innovations in content marketing. You'll not only understand the mechanics of these advancements but also analyse their broader implications on the marketing landscape. Recognising the importance of career readiness, we provide you with the skills and knowledge employers seek. Throughout the programme, you'll develop your employability through digital marketing simulation exercises and opportunities to hone your expertise. By graduation, you'll be a well-rounded digital marketing graduate, equipped to make a real difference in the ever-evolving world of business.